Market Overview

Personal care products are primarily used to help maintain and enhance personal hygiene and physical appearance of an individual. These products are thus widely used across every household, by people belonging to all age groups, genders, and ethnic and economic status. Hygiene, the imperative to human health and wellbeing, is also the precursor to several diseases such as tuberculosis and malaria. Increasing preference for personal care products over the recent past is a result of increasing consumer awareness about various hygiene-related diseases as well as the benefits of such products to reduce risk of the spread of these diseases.
This in turn, is boosting growth of the personal care products market. Furthermore, rising health consciousness among the populace over the recent past, is increasing inclination towards natural and organic personal care products, owing to increasing awareness about the negative health impacts of synthetic personal care products.
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Market Dynamics
Major factors driving growth of the global personal care products market include increasing consumer inclination towards enhancing and maintaining personal aesthetic appeal, growing concerns regarding personal hygiene, and the growing retail industry. However, high product costs as well as growing consumer inclination towards homemade remedies such as honey wash, lavender cream, and homemade toothpastes pose as major restrains to growth of the personal care products market. Synthetic personal care products can cause a variety of health issues such as eye irritation, skin rashes, hormonal issues, throat and nose infection, and in some cases cancer. To tackle this issue, organizations such as the FDA are focusing on creating and implementing guidelines regarding cosmetics production and usage.
For example, FDA implemented the 21 CFR Laws pertaining to cosmetics, in which a cosmetic product is evaluated to determine its safety for consumer application. Such laws are influencing several manufacturers to develop natural products, in turn, boosting market growth. For example, Allnatural Cosmetics introduced a variety of natural personal care products, including Paul Penders BB Cream, Lumino Teeth Brightener, and Lumino Foot Butter.
Personal Care Products Market Taxonomy
On the basis of product type, the global personal care products market is segmented into:
• Hair Care Products
• Shampoo
• Conditioner
• Hair Gel
• Hair Color
• Hair Oil
• Skin Care Products
• Face Cream
• Anti-Aging Cream
• Skin Brightening Cream
• Sun Protection Cream
• Body Lotions
• Premium Products

Some of the major companies operating in the global personal care products market are Estee Lauder, Yves Rocher, The Body Shop, The Hain Celestial Group, L’Oreal S.A., Colgate-Palmolive Company, Johnson & Johnson, Unilever PLC, Avon Products Inc., Procter & Gamble, and Kao Corporation.
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