Market Overview

A notebook is a light weighted personal computer. The technology used in notebooks to make it light in weight is known as flat-panel technology. The benefits associated with this technology is that it requires low power, is low in cost, and consumes low voltage, which is a factor for high adoption of notebooks.

Growing trend of BYOD is one of the major factors for growth of the market. Growing concern of organizations towards improving organization’s productivity is key factor for adopting BYOD trend in organizations in various sectors. Moreover, implementation of BYOD policy has aided in improving productivity and efficiency of employees, as they perform their respective tasks on their device, which in turn helps in increasing the productivity of the organization. According to Coherent Market Insights analysis, in 2017, 66% of employees use 2 or more devices every day which includes, desktops, laptops, smartphones and 12% use tablets at their workspace. Thus, adoption of BYOD trend by organizations helps in cutting down costs. Hence, increasing BYOD trend has increased demand for personal devices such as tablets, notebooks, smartphones, and others in the workplace. Therefore, this is expected to propel the growth of the notebook market.

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Market Dynamics

North America held the dominant position in the market in 2018 and it is expected to retain its dominance during the forecasted period (2019—2027). This is attributed to increasing adoption of BYOD trend among various vertical such as healthcare, IT, and retail. For instance, according to Coherent Market Insights’ analysis, in 2017, in the U.S., around 65% of the organizations including banking, healthcare, and IT sectors have adopted this trend wherein, employees use their personal devices in workplace. Major benefits associated with BYOD is cost reduction, mobility, and it also helps in increasing retention of the employees. Hence, increasing adoption of BYOD trend will positively help in fuelling growth of the market in this particular region.

Asia Pacific is anticipated to exhibit the highest CAGR during the forecasted period. This is owing to rising consumer disposable income coupled with increasing digitization of education in this region. This is one of the factors for increasing demand for notebook in this particular region. For instance, according to the Coherent Market Insight’s analysis, in India, the disposable personal income was US$ 2.28 billion in 2016 and it has increased to US$ 2.56 billion in 2017. Therefore, rising disposable income is expected to accelerate growth of the market in this particular region

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Key players operating in the global notebook market are Hewlett-Packard, Samsung Electronics, Dell, Inc., Acer, Inc., Lenovo Group, Ltd., Apple Inc., Micromax Informatics Ltd, Microsoft Corporation, Sony Corporation, and Asus Tek Computer, Inc. Major players such as Hewlett-Pack ward, Dell, and Acer are focusing on adopting product launches strategy, in order to gain a competitive edge in the market.

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