Durgapur, West Bengal, 13th March, 2017– SEO & SEM, these two online marketing strategies have been adopted by many people for upsurging their businesses on the internet. These stratagems help to drag more consumers to the website and increases the visibility of the website on a global basis. Thus, they really play a fruitful and effective role to generate traffic.

RL Infotechh Solutions, being the fastest growing IT company of Durgapur, is thus, making its way to become the finest SEO & SEM service provider in Durgapur by upgrading their team of digital marketing with a fresh hire of SEO analysts and SEM experts and thus, indulging into the online marketing for both the local and global clients.

SEO or Search Engine Optimization is a combination of methods that generates organic search on the search engine result pages or SERPs. This allows your website to increase the visibility to a global client base which facilitates the augmentation of the conversion rate. SEO is of two types. The on-page SEO & the off-page SEO. The on-page SEO focuses on increasing traffic by optimizing the website itself and the off-page SEO focuses on enhancing the visibility with the help of strategies outside the website.

On the other hand, SEM or Search Engine Marketing also generates traffic and increases sales but primarily through the paid advertising. The methods involve PPC campaign and social media campaigns that are majorly paid and thus, have a higher possibility to attract the attention of the clients.

Most of the entrepreneurs have now understood that just creating a website for their business is not enough. In this competitive market, they need to establish social networks and need to adopt some methods to generate traffic to stay forward in the competition. This has inspired RL Infotechh Solutions to strive to become one of the best SEO & SEM service providers in Durgapur and thus, they have started updating their team to serve customers on the global basis.