The report covers segmentation and drivers for a better glimpse of the market in the coming years. A water purifier is a system or equipment used for the purification of drinking water. Water purifiers function with the help of different technologies, such as activated carbon, UV technology and reverse osmosis. Due to an increase in the contaminants, dissolved solids, chemical substances and other materials, the need for water purifier is increasing over the years.

Competitive Analysis

Some of the prominent players in the global water purifier market are 3M (US), BWT AG (Austria), Pentair Plc. (UK), Hindustan Unilever Limited (HUL) (UK), COWAY CO., LTD (South Korea), Culligan (US), EcoWater Systems LLC (US), Mitsubishi Chemical Corporation (Japan), Brita LP (US), Toray Industries, Inc. (Japan). Koninklijke Philips N.V. (the Netherlands), Enmetec GmbH (Germany), Panasonic Corporation (Japan), Carrier Midea India (India), A. O. Smith India Water Products Pvt. Ltd. (US), Eureka Forbes (India), KENT RO Systems Ltd. (India), Livpure Pvt. Ltd. (India), Shenzhen Angel Drinking Water Equipment Co., Ltd. (China), and Ningbo Lamo Drinking Water Equipment Co., Ltd. (China).

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The companies focus on growth in existing markets with existing technologies through innovation, geographical expansion, continuous improvements. They focus on the optimization of business processes and production methods and the implementation of brand and product development strategy, whereby sustainable aspects throughout the entire product lifecycle and beyond are considered at the initial stages. They invest heavily on research and development, infrastructure and brand development.

Pentair is expected to accelerate investments in high-growth regions, including China, the US, and South-East Asia. Pentair is building operational excellence through the Pentair Integrated Management System (“PIMS”) that assist in lean enterprise, growth, and talent management. The company is also focused on long-term growth in sales, operating income and cash flows, through growth and productivity initiatives.

Segmental Analysis

The global water purifier market is segmented based on product, devices, end-user, and region. On the basis of product, the global water purifier market is segmented into RO water purifier, UV water purifier, and activated carbon filters. On the basis of devices, the global water purifier market can be segmented into wall mounted, countertop, tabletop, faucet-mounted, and under-the-sink (UTS). On the basis of end-use, the global water purifier market can be divided into residential and commercial.

On the basis of product, the UV water purifier segment is projected to grow at a significant rate in terms of value over the forecast period. Ultraviolet purifiers utilize ultraviolet lamps that produce shortwave radiation to destroy illness-causing bacteria, viruses and other microorganisms present in water. There are various advantages of using ultraviolet technology for water purification. This technology neither involves the use of any chemicals such as chlorine, nor leaves any taste or odor in the water and it requires very little energy and has low maintenance. Hence, the demand for RO water purifier is growing in residential and commercial spaces, which is likely to drive the market growth.

On the basis of devices, the countertop segment is projected to grow at a phenomenal rate in term of value during the forecast period. Countertop units are commonly placed on countertops near the kitchen sink and are connected directly to a faucet to give filtered water. Moreover, they are cost-effective, readily available, and easy to install. Such factors drive the segment during the forecast period.

On the basis of end-user, in 2017, the global water purifier market was led by the residential segment in terms of value followed by commercial segment. Whereas, in terms of value, the commercial segment is expected to grow at a significant rate over the forecast period. Offices, malls, supermarkets, stores, complexes, and community centers have been constructed continuously. With the emergence of supermarket concept and growing consumerism, there has been a surge in construction activities in the commercial space. Governments are also focusing on developing better infrastructure such as railways and airport. With the increment of commercial activities, the demand of water purifiers has also been increasing.

Regional Analysis

Geographic analysis of the global water purifier market spans across North America, Europe, Asia Pacific (APAC), and rest of the world (RoW).

In 2017, Asia-Pacific was the leading market with a market value of USD 18,079.7 million. The regional market value is expected to reach USD 37,081.4 million by 2025 with an impressive 9.73% CAGR during the forecast period.

In terms of value, Asia-Pacific is expected to grow at a rapid pace in the global water purifier market during the forecast period due to rising health awareness among consumers, growing economy, government initiatives for pure water and growing population, technological innovations, and growing demand for purified water from commercial and residential sector. The regional water purifier market is expected to be valued at USD 37,081.4 million by 2025 at a CAGR of 9.73% during the forecast period.

In terms of value, North America is expected to witness a significant growth in the water purifier market over the forecast period. This is attributed to the rising concerns for optimal water use across all sections of the society. The US Environmental Protection Agency (EPA) has also set several standards and rules on the basis of contaminant type for drinking water. Furthermore, growing water use in commercial and household sector, high GDP rate, and growth in household disposable income fuel the growth of the water purifier market. The regional water purifier market is expected to be valued at USD 20,979.6 Million by 2025 at a CAGR of 9.43% during the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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