Artificial Intelligence (AI) in marketing market is growing rapidly owing to high demand for lead generation, sales forecasting, and customer acquisition. AI utilizes the power of machine learning, natural learning processing, and adaptive learning in order to assist marketers in decision making for better management. AI technology helping marketing enterprises to optimize media content, and advertisement as per customer’s choice. AI technology enables intelligent search, smart advertisement, Refine content delivery, and smart customer service. Moreover, AI in marketing enhances the customer experience and encourages business growth by interpreting customer need, manging real-time interactions and identifying and targeting the market.

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AI provides a solution for analyzing the massive volume of data generated through marketing to uncover once-hidden insights. It also provides data in an easy and feasible way that assist the marketers to analyze the huge dump data. High demand for customer-centric marketing strategies can meet by utilizing AI technology and hence, leading growth of the AI in marketing market. Customer-centric marketing strategies include empowering self-service, 24/7 availability, automated live assistance, customer service agents. AI offers a range of tools to capture a huge market share through social media for advertising due to a massive number of users.

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Additionally, increasing demand of virtual assistants for sales purpose for increasing overall business productivity and fast lead generation, thereby allowing to focus on enhancing the customer experience and developing digital assistance is driving the AI in marketing industry. However, the lack of AI expertise in developing business is projected to hamper market growth. Besides, the evolution of marketing analytics is projected to create opportunities in AI in marketing market. The prominent players in the market includes 8×8, Inc., Albert Technologies, Inc., Alphabet Inc., Amazon Web Services, Inc., Appier Inc., Facebook Inc., IBM Corp., Intel Corp., Lytics, Inc., Microsoft Corp., NVIDIA Corp., Oculus360 Inc., Oracle Corp., Persado, Inc., Salesforce.com, Inc., Samsung Electronics Co., Ltd., Twitter, Inc., and Xilinx, Inc.

Current Market Trends Covered in the Market Report:

North America region leads the AI in marketing market.
The cloud deployment model is triggering the growth of the market.
Merger, acquisition and product expansion are the strategies adopted by the market players to capture the market.
The application of virtual marketing assistant offers growth in the development of the market.

Global AI in Marketing Market – Segmentation

By Deployment Type

Cloud
On-Premises

By Application

Social Media Advertising
Virtual Marketing Assistant
Analytics Platform
Others (Content Curation)

By End-User

BFSI
Retail & Consumer Goods
Media & Advertising
Others (Enterprise)

Global AI in Marketing Market - Region

North America
Europe
Asia-Pacific
Rest of the World

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The key questions answered in the Artificial Intelligence (AI) in Marketing Market study:

To analyze the Artificial Intelligence (AI) in Marketing Market size (values and volume) by Deployment Type, application, end-user with historical data of 2017 and 2018 and forecast to 2025.
To study the key factors influencing the growth of the market.
Focuses on the key leaders to define and analyze the sales volume, value, share, competitive landscapes, SWOT analysis, and development plans.
To analyze the Artificial Intelligence (AI) in Marketing Market growth, global trends, future prospectus and contribution to the market.

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