Cervical pillow is used to support the natural position of the head and neck while sleeping with different positions such as supine lying positions or side sleeping positions. Cervical pillow helps to reduce symptoms of neck muscle and joint strains and sprains, whiplash injuries, tempomandibular disorders, neck stiffness, tension headaches, arthritis, cervical spondylitis, cervical hypolordosis, and snoring in some cases. Cervical pillow is available in different materials such as memory foam and fiber filled pillow or water filled pillow. Cervical pillow improves quality of sleep by reducing neck pain due to incorrect sleeping positions.

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Increasing prevalence of neck pain to drive the growth of cervical pillow market.

According to an article ‘Global Burden of Disease’ published in the journal, The Lancet in 2016, neck pain is one of the most prevalent disease worldwide, which degrades the quality of life for a patient. High prevalence of neck pain is expected to boost growth of the cervical pillow market. According to the United Nations’ International Population Report published in 2015, around 617 million people has age 65 years and above. This age group majorly faces chronic neck pain from cervical spondylitis and other causes, which will increase the demand for cervical pillow as better sleeping positions is required during suffering from pain, which in turn is expected to fuel growth of the market.

According to International Association for the Study of Pain factsheet in 2017, Tempomandibular pain which is most commonly observed in age group 20-40 years has been reported in 9%–13% of the general population out of which only 4%–7% opt for treatment. Progression of this pain to severe and/or chronic pain is associated with sleep disturbances and other comorbidities. This is expected to propel the cervical pillow market growth. As per World Health Organization (WHO) 2018 factsheet, incidence of fall injuries account for approximately 37.5 million, significant number belongs to neck injuries from such falls. According to WHO factsheet in 2013, Spinal cord injuries which are major cause of neck injuries account for 250 000 and 500 000 each year which requires neck care, which in turn is expected to propel growth of the cervical pillow market.

Key players operating in the cervical pillow market include Coop Home Goods, Core Product International Inc. Malouf Inc., DC Labs, Mediflow Inc., Arc4life Inc., Chiroflow Inc., Sleep Innovations Inc., and My Pillow Inc.

On the basis of regions, cervical pillow market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. Cervical pillow market is dominated by the North America. According to analysis by the Journal of American Medical Association in 2016, population in the U.S. spends approximately US$ 87 billion annually on treatment of neck and low back pain, which ranks third as per expenditure on different diseases. This elucidates the potential opportunity for the cervical pillow market. Increasing awareness regarding neck pain management and overcoming same is also aiding to growth of the cervical pillow market in this region.

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Asia Pacific and Latin America are emerging region in the cervical pillow market. As per World Population Report in 2015, these regions would add around 236 million people of 65 years and above age group in next ten years (2015 - 2025), which would be new avenues of growth as disease such as cervical spondylitis occurs more in in this age group.

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