Increase business revenue and earn more customers with growth marketing
Many of us might be familiar with the term Growth marketing in business, but not sure how to put into practice. Well, with a proper strategy and plan any business can reach its potential customers. Prior to that, let’s get to know what exactly growth marketing is and how this can be applied to businesses.
What is growth marketing and how does it differ from digital/traditional marketing?
• It is a strategy based data-driven marketing on attaining more users.
• It generally implies to Awareness, Acquisition, Activation, Revenue, Retention, and Referral.
• Traditional marketing focuses on converting users and bringing customers to the products. Whereas Digital marketing focus on the relationship between brand and their customers for future conversions and growth marketing emphasis on creating awareness, generating leads, and making sales without compromising on customer loyalty.
Goals of growth marketing
Client retention rate
By improving client retention rates, businesses can increase its revenue and optimize its customer acquisition rates. Email marketing campaigns, loyalty reward programs, and surveys can be done to build loyalty, engagement and to gauge customer satisfaction.
Here you can probably measure how many people are with your product, business or services. Mostly companies measure customer satisfaction with surveys.
Brand awareness is another goal to build user familiarity with your brand, service or products to make them move through the buying funnel.
Creating revenue related goals can redefine your targeted audience. This helps to build an effective pricing model and get customers that add financial value to your business.
Customer acquisition rates
By enhancing customer acquisition rates, you can drive additional revenue and sales.
The common strategies to raise customer acquisition rate includes:
Conversion rate comprises of several elements like:
Submission of contract form
Signing up for a newsletter
Social media responses
Implement growth marketing strategies
Seo helps to improve your visibility in search results. By reaching on top of search results, you can attain a wider level of audience and increase search traffic.
Businesses use PPC strategy to drive email signups, online downloads and interactions on social media.
With email marketing, you can connect with the middle of the funnel users, the bottom of the funnel users, and existing users.
After analyzing your audience, optimize your content with appropriate keywords so that it can appear on the top of search results.
Social media marketing
You can share valuable content through blog postings and by responding to comments. This way you can ensure user engagement by gaining customer satisfaction.
We help you redefine your goals with Growth marketing
We drive growth for any business or services with innovation and creativity. Ezio’s powerful approach has built a loyal customer base called growth marketing which helped businesses touch heights. We never compromise on delivering effective solutions by recognizing growth opportunities to our clients. Heads up to eziosolutions.com for proven marketing services.