April 6, 2020
— The concept of click-to-call, or click-to-talk, is a form of digital communication in which a person clicks on a button or a text to communicate with a person in real-time. These links can happen through a telephone call, SMS or Voice-over-Internet (VoIP) Protocol. The ties that are commonly found on websites can be used as buttons. But often, click-to-call can be initiated by hyperlinks over emails and videos.
The provision of a choice Click to Call is seen as direct answer marketing since after viewing marketing materials such as blogs, paid search advertising, and other digital content, it allows consumers to get in contact directly with the company.
How Basic Click-to-Call Typically Works
Click-to-call technology functions in its most simple form, click-to-call technology works by the end-user enters her phone number and requests a call. The end-user and other third parties are then called upon to be dialed by an intermediary device.
Click-to-call for Inbound Sales
The word click-to-call can be misleading because it does not always dial another party while clicking on the button. This also just asks for a phone call. In this sense, consumers can demonstrate an increased demand for their services from click-to-call clients and provide immediate follow-up. The technology can be used by many businesses to allow their clients to request immediate calls from a Sales Representative. As click-to-call solutions are designed to connect highly ready-to-sell prospects with reps in real-time, inbound sales ROI will increase dramatically.
Click-to-call for Outbound Sales
Click to Call Service can also help sales representatives make outgoing telephone calls. For selling applications built into a CRM platform such as Salesforce, reps can select from a CRM lead or contact view to dial prospects directly. This will allow reps to dial without taking the time to dial a lead manually. The consequence is that sales representatives within a single day will contact more prospects
Click to Call and Mobile Adoption
Increased mobile Device adoption will increase click-to-call popularity. Google gives organizations the option of using click-to-call technology, for example. The implementation of Google's click-to-call has been widely adopted. According to eConsultancy report, 40% of smartphone searchers are calling using Google's button. More than 50% of mobile searchers find click-to-call helpful. eConsultancy has also reported. This has a far-reaching effect on the number of received calls that companies make because many users press to access businesses from mobile devices. BIA/Kelsey has predicted that inbound sales calls are set to more than double over the next two years.
• 36% of mobile searchers indicated they would be more likely to explore other brands if click-to-call was not available when required.
• 32% would feel frustrated or annoyed and 30% would be disappointed in the brand in the event that click-to-call technology was not readily available.
Click-to-Call Across Various Industries
Percentage of respondents that have needed to call companies across each industry:
• Local services – 63%
• Automotive – 42%
• Tech businesses – 38%
• Travel – 36%
• Hospitality – 27%
eConsultancy’s study focused on business-to-consumer (B2C) industries. However, many B2B businesses use the technology click to connect prospective customers to sales representatives in real-time. Forrester Research showed that click-to-call technology improves the ROI of implementation by an average of 143 percent.