The U.A.E. fragrance market revenue stood at $720.2 million in 2020 and it is predicted to demonstrate a CAGR of 8.3% from 2020 to 2030 (forecast period). The market is being driven by the soaring investments being made in marketing and advertising initiatives, particularly on digital channels, increasing disposable income of people, surging consciousness of people toward grooming, and burgeoning requirement for natural, environment-friendly, and custom-made perfumes across the region.

The growing public awareness about the necessity of grooming is a major growth driver of the U.A.E. fragrance market. Fragrances improve self-esteem and positively impact the overall personality of people. Moreover, fragrances also help in improving personal hygiene. Besides, the surging digital marketing activities are also propelling the advancement of the U.A.E. fragrance market. Many fragrance producing organizations are turning to digital marketing for gaining relevant information, growing their operations, raising brand awareness, better engaging with customers via social listening, and increasing customer loyalty.

Moreover, people prefer to shop online, as these platforms provide a wide range of products, great discounts, and the convenience of avoiding store visits for shopping. Owing to these benefits, many popular fragrance producing companies are targeting customers via digital marketing channels. Depending on consumer group, the U.A.E. fragrance market is categorized into unisex, women, and men. Out of these, the unisex category dominated the market in 2020. This was because of the huge requirement for unisex fragrances, on account of the fact that they can be worn by both women and men.

This is attributed to the rising brand awareness among millennials and the surging expenditure on luxury products in the country. Abu Dhabi and Dubai are currently dominating the U.A.E. fragrance market. This is because these cities are witnessing the large-scale utilization of fragrance and cosmetic products, on account of the presence of a highly cosmopolitan population and greater per capita income of people than the individuals residing in other cities. One of the major trends currently being witnessed in the industry is the booming popularity of natural-ingredient-based and organic products in the country, owing to the increasing public awareness about the environmental benefits of these products.

Therefore, the market is set to exhibit explosive growth in the coming years, mainly because of the growing per capita income of people, rising consciousness of residents toward looks, appearance, and personal hygiene, and the surging public awareness about the importance of grooming in the country.