It can be said that physical appearance has been an important aspect of the society, and at times, societal norms, since the start of civilization. Physical appearance, however, does not just refer to aesthetic beauty, but taking care of one’s hygiene is also a crucial part of it. Words ‘clean’ and ‘tidy’ are often used for referring to people who are appealing to the eye, and for good reason. Daily use products such as face cream, shampoo, hair spray, moisturizer, toothpaste, and deodorant are all of importance when it comes to maintaining basic personal hygiene. Another one of such products is a razor, the demand for which is growing rapidly these days.

According to a P&S Intelligence report, valued at $18.0 billion in 2019, the global razor market is predicted to generate revenue of $22.5 billion in 2030, advancing at a 2.1% CAGR during the forecast period (2020–2030). The different types of razors are safety razors, cartridge razors, straight razors, disposable razors, and electric razors. Because the blades in cartridge razors are easy to replace, they were used the most in 2019. Furthermore, companies market these products strongly, which is also why their adoption rate is higher than other razors.

Razors are easily available at convenience stores, supermarkets/hypermarkets, department stores, and online platforms. During the time period 2014–2019, the razors were sold in the largest numbers at supermarkets/hypermarkets, due to the fact that these distribution channels offer a wide range of products and provide the customer with the option of physically comparing them. Men have been making use of razors more than women, owing to the fact that most men groom their beards regularly. Furthermore, men have started paying special attention to their appearance these days, specially their hairstyle and beard, which is why there has been an increase in the number of salons and spas for men.

In conclusion, the requirement for razors is increasing because of the rising consciousness about physical appearance and growing product launches.