Globally, the North American autonomous car market is categorized into Canada and the U.S. Of these two countries, the utilization of autonomous cars was higher in the U.S. in the past, as per the findings of P&S Intelligence, a market research firm based in India. This is ascribed to the higher customer preference for more advanced vehicles (cars having level 2 autonomy) over the traditional cars and the existence of numerous original equipment manufacturers (OEMs) in the country. These OEMs are rapidly developing vehicles possessing advanced automation features.

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These vehicles have already been introduced in the market, which is why, their adoption is increasing in the region. Semi-automatic cars are further of three types, on the basis of autonomy level, namely level 1, 2, and 3. The adoption of level 1 semi-automatic cars has been the highest up till now. Apart from this, it is expected that the demand for fully autonomous cars will also increase in the coming years, which can be ascribed to technological advancements.

The demand for autonomous vehicles in North America is projected to rise for both commercial and personal applications in the coming years. While personal application is leading presently, these vehicles are also projected to be used widely for commercial applications in the near future. The expansion of the sharing services domain is majorly responsible for the increasing demand for autonomous vehicles in North America. The rising availability of shared autonomous cars in North America is expected to change the car ownership scenario.

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Geographically, the U.S. dominated the North American autonomous car market in the past. This is because of the presence of a strong consumer base and high number of original equipment manufacturers (OEM) in the country. OEMs are launching newer car models with enhanced level of automation, which is predicted to result in the growth of the market in the country. 15 states in the country enacted 18 autonomous vehicles related bills in 2018.

Hence, the market is growing due to the rising road accidents and increasing research & development activities in North America.