Beer is a alcoholic beverage prepared by saccharification of starch and fermentation of resulting sugar. Beer is the highest consumed alcoholic beverage across the globe. Various forms of beer can be manufactured by effective alterations to this basic brewing process. Beers such as ales, bitters and stouts are some of the general form of beers consumed in the recent times.

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Some of the key drivers impelling the growth of beer market include creative marketing, growing disposables income of the people and innovative promotional strategies. In addition, there is a rise in demand for beer due to its increased popularity among individuals, especially the youth. Therefore beer market has experienced a constant rise over the years owing to a continuous rise in the number of beer consumers. New innovation of the technology which may improve the quality of beer consumed is a growth opportunity which is likely to fuel the demand for beer in the years to come. On the other hand, some of the factors restraining the growth of the beer market include demographics, climatic conditions, stringent government regulations, tax duties and seasonality.

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The global beer market is greatly dominated by Europe, which is further followed by North America. It is expected that there will be a moderate growth in the Europe and the United States owing to the fact that these regions have already reached maturity. Asia pacific region is showing the fastest growth in the beer market due to growing youth population, increasing disposable income of the people. However, presence of various other alcoholic drinks such as spirits and wine are hindering the growth of beer market at some extent.

Some of the competitors in the market are Asia Pacific Breweries, Grupo Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company, Kirin Brewery Company Limited, Tsingtao Brewery Company Limited and Yanjing Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller, Scottish & Newcastle and Anheuser-Busch Companies Inc.