The high growth is expected due to the penetration of western fashion and western life style in the form of casualization of clothing, across the globe. The factor has boosted the consumption of casual fashion apparels like denims, dresses, shirts, tees and casual shirts in working as well as non-working segments of the society, over the years. Currently, the changing perception of executive wear in corporate and growing popularity of western wear among youth are some of the factors driving the sales globally.

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The denim market is categorized into product, segment, consumer type, and distribution channel. Jeans is the leading product in the global market, that generated more than $40 billion in 2016. The popularity of denim pants among teenagers and adults is the prime reason for its larger market, as compared to other apparels. Among the segments, mass market is expected to continue accounting for major market revenues till 2023. To lower the cost of mass market, various manufacturers have started replacing cotton with nylon, polyester, aramid, and other spun thermoplastics.

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Geographically, North America has been the largest denim market, accounting for more than 30% of global revenue in 2016, whereas the sales is expected to witness the fastest growth in Asia-Pacific, during the forecast period. The growth in Asia-Pacific will be led by factors such as surge in digitization within the apparel industry, advancement in new denim knitting technologies, growth in investment in clothing space, and the increasing adoption of luxurious and casual garments from all segments of the society.

The global denim industry is highly competitive with players developing new strategies to reach their customers in the most effective and efficient way. Some of the major players operating in this industry are Levi Strauss & Co., Gap Inc., VF Corporation, H&M, PVH Corporation, and Kering.