Breakfast cereal is a food mainly processed from grains or multiple grains such as oats, corns and others that is eaten as first meal of the day. Breakfast cereal grain is light and contains low cholesterol, high fiber and high nutrient. Traditionally, home cooked food such as porridges, breads and buns, eggs and noodles were taken in breakfast but increasing adoption of ready to serve meals for the breakfast is escalating the global breakfast cereals market.

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The types of breakfast cereals marketed for children are fruity pebbles, sugar crisps, and cap’n crunch. Cereals serve as a convenient option for breakfast as compared to traditional home cooked breakfast; and it is also being consumed as snacks and fillers between meals. Ready-to-eat cereals such as cornflakes and muesli are preferred breakfast choices in North America and European regions, characterized by less preparation time and high demand for gluten free products.

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Geographically, North America dominated the global breakfast cereals market in 2014; followed by Asia-Pacific. Asia-Pacific region is expected to be the fastest growing breakfast cereals market during the forecast period, attributed to intensifying disposable incomes, changing consumer preferences towards healthy breakfast options and innovative marketing.

Some of the major competitors of the global breakfast cereals market include, General Mills, Inc., Kerry Group Plc, Sunopta Inc., Associated British Foods Plc, PepsiCo, Kellogg Co., Cereal Partners Worldwide (CPW), The Weetabix Food Company, Ralcorp Holdings, Inc., Post Holdings.