The global electric toothbrush market generated a revenue of $2.7 billion in 2019 and is predicted to progress at a CAGR of 5.7% between 2020 and 2030. According to the estimates of the market research company, P&S Intelligence, the market would attain a valuation of $4.8 billion by 2030. The key factors driving the progress of the market are the growing public awareness about the various benefits of electric toothbrushes and unhealthy dietary habits of people around the world.

Some of the most highly prevalent unhealthy eating habits are the consumption of sugar-rich foods, tobacco, and alcohol. These consumption habits have detrimental effects on the oral hygiene of a person. Moreover, these habits are pushing up the requirement for smart toothbrushes, which is, in turn, fueling the sales of electric toothbrushes. For example, as per the IDF Diabetes Atlas 2019, the worldwide incidence of diabetes in people in the age group- 20–79 years was nearly 463 million.

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The head movement segment of the electric toothbrush market is bifurcated into sonic/side-by-side and rotation/oscillation categories. The sonic/side-by-side category is expected to hold the largest market share in coming years, as the sonic technology provides thorough cleaning. A sonic toothbrush cleans the surface of the teeth by breaking up the plaque and then removing it from hard-to-reach areas inside the mouth. This is due to the better fluid dynamics and a higher number of strokes per minute offered by side-by-side toothbrush, in comparison to the rotation toothbrush.

Furthermore, the Asia-Pacific electric toothbrush market is expected to register the fastest growth during the forecast period. This can be attributed to the increasing adoption of online shopping that has resulted in easy availability of advanced toothbrushes. Moreover, the growing elderly population will fuel the demand for electric toothbrushes, as they are susceptible to chronic oral diseases, due to which they could develop sensitive gums and teeth. According to the 2019 World Population Ageing report by the UN, Asia will have nearly 954.6 million people aged 65 years and above by 2050.

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Thus, growing consciousness regarding oral health and awareness about advantages of smart toothbrushes will propel the demand for electric toothbrushes in foreseeable future.