The automotive anti-pinch power window system market is expected to generate a revenue of $3,611.2 million by 2023, progressing at a 12.0% CAGR during the forecast period (2017–2023). When type is taken into consideration, the market is bifurcated into manual and automatic, between which, the automatic bifurcation held the larger share of the market in the past. This is due to the increasing vehicle electrification and surging awareness regarding innovative safety features. On the basis of end user, the market is divided into commercial vehicles and passenger vehicles.

Between these two, the passenger vehicles division accounted for the major share of the market in the past, owing to the swiftly growing automotive industry, primarily in developing countries, such as Brazil, India, South Africa, and China. As per a report by P&S Intelligence, North America and Europe together accounted for about 70.0% of the global automotive anti-pinch power window system market in 2016. This can be attributed to the strict safety norms regarding vehicle safety, rise in vehicles export and production, technological advancements, and increasing investments in the automotive industry. 

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The demand for this technology in the automotive sector has been growing due to the increasing electrification of vehicles and the rising awareness regarding safety features among customers. In addition to this, governments of various countries are also implementing various policies and are taking several initiatives to make sure that the safety of vehicles is increased. The demand for this technology is particularly high for luxury cars in emerging economies. Since the technology is considerably new, it is mostly integrated in luxury vehicles. This factor is further driving the demand for luxury vehicles in various countries. 

Hence, the demand for the anti-pinch technology is growing due to the rising sales of passenger vehicles, increasing demand for luxury vehicles, electrification of vehicles.