The mushroom market is growing at a significant rate, due to the growth of consumer awareness related to health and wellness, improving technologies to increase the shelf-life, and increase in consumption of processed foods. The growing concerns about obesity and technological advancements are some of the factors, providing ample opportunities to the expansion of the mushroom market, in the coming years.

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Europe leads the global mushroom market, and is also expected to grow at the fastest rate, in the coming years. The dominance of the region is due to several factors, such as shifting consumer preference towards low-fat and healthy food, and increasing awareness about wellness and health, among the consumers of the region.

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The mushrooms can be marketed through direct marketing and wholesale marketing. Direct marketing includes selling of mushrooms to restaurants, at local farmers, and in supermarkets, along with most of the regions. While marketing through local markets, the seller should concentrate more on quality and service, instead of low price of mushrooms.

Continuous research and development in the mushroom market is expanding the applicability and accelerating the growth of the mushroom market. Some of the factors restraining the growth of the mushroom market are proper process management requirement, consumer credibility, and limited shelf-life of mushrooms.

Some of the competitors in the mushroom market are Drinkwater’s Mushrooms Ltd, Lutece Holdings B.V., Okechamp S.A., The Mushroom Company, Bonduelle SCA, Monterey Mushrooms Inc., Costa Group Holdings Limited, Shanghai Finc Bio Tech Inc., and Monaghan Mushrooms Ltd.