SALT LAKE CITY, UT, February 06, 2015 - TreeHouse Interactive, the technology leader in SaaS-based partner relationship management (PRM) platform solutions, announced the availability of its newest on-demand webinar: 10 Tips to Prepare Your Channel for 2015. Featuring recognized channel experts Heather K. Margolis, president and founder of Channel Maven Consulting, and TreeHouse CEO Erich Flynn, the webinar offers best practices, insights, real-world examples and actionable tips about how to best engage with partners and prepare channel programs that ultimately build stronger partner relationships, and enable them to grow revenue.
"Having defined channel program goals in place when entering a new year is crucial, but before new plans and goals are put into action, it's critical to ensure last year's program performance is evaluated," said Flynn. "This starts with taking a look at what was achieved last year, where the program may have fallen short, and how the channel may have shifted over the last several months. The 10 Tips webinar will address this and offer more best practices, suggestions and technology that can be implemented to increase channel revenue in the year ahead."
Other tips covered in the webinar include:
. Review competing programs
. Update methods of communication with partners
. Socialize partners
. Refresh partner data and agreements
. Review partner goals and establish new ones
. Ensure sales field is communicating with partners appropriately
. Review MDF and spending program effectiveness
. Rethink metrics
"Today it is more challenging than ever to get the attention of channel partners, and even more difficult to gain the mindshare of end user customers," said Margolis. "At the same time, there are increasingly new vehicles for expanding partner relationships and building loyalty, such as social media and an ever-expanding world of communications vehicles. Tips discussed in the TreeHouse webinar will touch upon both new innovations and industry best practices that give channel marketers plenty of avenues for creating and improving their partner programs."
View streaming video of the webinar at http://www.treehousei.com/ondemand
About Heather K. Margolis, president and founder of Channel Maven Consulting
Heather Margolis is a recognized channel expert and consultant with a history of leading channel programs for companies including EMC, EqualLogic and Dell. Heather speaks extensively to vendors and solution providers about the importance of adding value and communicating effectively through social media and online engagement. She has launched and managed new channel and communications strategies around the globe.
To learn more about Reseller View partner relationship management, see Reseller View resources.
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About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998 and is the first to offer an embedded content marketing system into its MAP. For more information, visit http://www.treehousei.com or call 801.576.8428.
Key words: partner relationship management, partner portal, content marketing, PRM, partner marketing enablement, partner loyalty, channel sales
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