PromotEdge, an advertising and marketing agency, has been awarded the complete branding contract for Magik Lighting, a division of Century Plywood. As part of this agreement, PromotEdge will handle all aspects of Magik Lighting's brand development, including creative design, content creation, website maintenance, audiovisual and television commercial production, as well as planning and executing digital marketing strategies such as social media optimization (SMO), video production, and influencer marketing initiatives.

Saurav Agarwal, CEO of PromotEdge, expressed his excitement about the partnership, stating, "We are delighted to collaborate with Magik Lighting. Their dedication to innovation and quality perfectly aligns with the values of PromotEdge. Our team is eager to bring a strategic and creative approach to fulfill Magik Lighting's comprehensive branding needs."

Sonu Kajaria, Head of Marketing and Brand Communication at Magik Lighting, shared his thoughts on the collaboration, saying, "Teaming up with PromotEdge will undoubtedly strengthen our branding strategies. Their expertise in crafting distinctive brand narratives will enable us to connect more effectively with our target audience. We are excited about the potential for a successful partnership."