ProICT LLC- the known digital marketing agency has recently decided to demonstrate how web designing affects content marketing. Although it is not the first time that the company has decided to take such a big step to educate global clients about the balance between web design and content marketing, the seminar was different from its previous attempts. Around 200 clients, aspirants, web design and marketers took a part in this presentation in New York. The event begins with the appearance of Mr. Shahid Saifi who is the senior web designer on the stage.

In the very beginning, Mr. Saifi explained “It has been witnessed that web design is extremely important when it comes to making the first impression in the eye of the visitor. Now, you must be thinking about how it affects the content marketing part? Well, the design part of the website affects several aspects therefore, you must choose carefully when choosing the web design designing services in New York. On the other side if you pay close attention to content marketing you may find that it does involve the creation of valuable content that doesn’t only promote the brand but also encourage the interest by providing the right information. For example;- Through our blog posts, we provide information about the algorithm updates, social media updates, online marketing, and writing aspects to not only promote but also build interest in our readers.”

During the presentation, one of the attainders asked: “Can you precisely tell me how the bad design of my website will affect my content marketing efforts?” In this response, Mr. Saifi said “a bad website design can affect your content marketing strategy in various ways. First; when you post content on the website you need to make sure that it is easily readable which is dependent upon the accessibility of the website design. If the design is bad then, the reader has to go through pages of irrelevant information and you are lucky enough it would reach the target blog before losing the interest midway.

Second factor; content readability is another aspect that is highly affected by the designing part. Designing elements such as size, font, and color make a huge impact on the readability of the content. Don’t mix up too many fonts in a single website, instead head for the particular font, size and color to make your website look professional.” Mr. Saifi also explained that “apart from these two other designing factors like; overall appearance, visual inducement, user-friendly website, and navigation also affect the content marketing.” Those who were attending this conference were impressed by the knowledge of Mr. Saifi and decided to stay connected with the ProICT for future updates.

In the end, Mr. Saifi explained that when you design something for your website try to see it from the third-person view to get a better understanding of what it lacks and what can be improved. Assuring you have the right design will give you great results.