Fact.MR’s Report on Global Personal Exercise Mats Market

In a recent business intelligence study, Fact.MR presents the nitty-gritty of the global personal exercise mats market considering 2013-2017 as the historic year and 2018–2028 as the stipulated timeframe. The business report highlights the drivers, restraints, opportunities and trends affecting market growth. Further, all the market shares associated with the market as well as the segments are expressed in terms of value and volume.

Sales of personal exercise mats exceeded 130 thousand units in 2018, according to a recent Fact.MR study. By the end of 2019, the sales are envisaged to register a Y-o-Y growth of 7%. While a paradigm shift of consumers to healthier lifestyle practices has been a prominent factor underpinning sales of personal exercise mats among individuals, the report expects an increasing number of institutional buyers to emerge as a strong demand determinant in the years to come.

“While the rising costs and health issues may seem like doom and gloom, personal exercise mats manufacturers look forward to capitalize on consumers’ increased focus on overall wellness. Growing participation of consumers in physical activities, coupled with a significant rise in the adoption of yoga as a part of curriculum across various academic institutions, has translated into a significant hike in personal exercise mats market,” says the analyst at Fact.MR.

The personal exercise mats market study outlines the key regions – North America, Latin America, Europe, South Asia, East Asia, Oceania and MEA – along with the countries contributing the most in the respective regions. The report presents detailed insights about each market player, including SWOT analysis, main market information, market share, revenue, pricing and gross margin. Prominent players covered in this research are ProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS.

The personal exercise mats market report addresses the below-mentioned queries:

Why are vendors shifting away from traditional methods of manufacturing personal exercise mats market?
How does the global personal exercise mats market looks like in the next five years?
Which end use industry is expected to surpass segment by the end of 2028?
What innovative products are being introduced by the players in the global personal exercise mats market?
Which regions are showing the fastest market growth?

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Yoga, one of the most widely practiced fitness activities worldwide, accounts for a multibillion dollar market – yoga mats, being one of the several product beneficiaries. The number of professional and amateur yoga practitioners is increasing at a staggering rate, recently, which is further transforming into high sales of yoga mats and other type of personal exercise mats. The study finds that yoga mats accounted for ~45% of total personal exercise mats sales recorded in 2018, half of which remain concentrated in the North American region, particularly in the U.S. With growing manufacturing focus of companies on mats that are thick, sturdy, and have a high sticky factor, it is highly likely that yoga mats will remain among the popular personal exercise mats over other counterparts. Rising popularity of anti-skid yoga mats is currently a thriving trend, as indicated by the report.

North America, closely trailed by Europe, has been leading the personal exercise mats sales. The report particularly highlights that the gains have been spectacular in European market, over the recent past, attributing to the dramatic rise in institutional sales of personal exercise mats within the region. The market will also remain influenced by the increasing number of yoga and Pilates practitioners in the non-traditional markets.

The global sustainability drive has been invading the fitness industry as well, as a result of which the manufacturers of fitness accessories, such as personal exercise mats are zooming in the focus on the raw materials. As the growing number of conscientious consumers are prioritizing the eco-friendly quotient of products that they use, along with the comfort, it is more likely that the use of sustainably sound raw materials will mark an important trend among the manufacturers of personal exercise mats. Consequently, although polyvinyl chloride (PVC) exercise mats have been the bestsellers owing to their higher sticky factor, organic cotton and similar materials have been recently registering strong growth in sales, banking on the reduced environmental impact. The study identifies healthy growth prospects facing non-PVC personal exercise mats in the forthcoming years.

Crucial insights in the personal exercise mats market research:

Underlying macro- and microeconomic factors impacting the growth of the personal exercise mats market.
Basic overview of the personal exercise mats market, including market definition, classification, and applications.
Scrutinization of each personal exercise mats market player based on mergers & acquisitions, R&D projects, and product launches.
Adoption trend of personal exercise mats market across various industries.
Important regions and countries offering lucrative opportunities to personal exercise mats market stakeholders.

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Reports tailored as per the requirements of the clients.

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