At the commercial Acrylic Lotion Bottles Factory, in the past, even just doing explosive models can sit back and relax. It takes a little bit of sense to start online and offline interaction and open the people's yard; and the new scene allows the brand to put aside the entanglement of various problems and focus on Go to the people who will be attracted by the scene, and find people with high interest in the brand.

Ma Yun proposed new retail for two years, and Mary Dijia's road to new retail has also gone through two years, and was the first new retail practitioner. If you are not attached to the 'new scene' and just stare at the original offline channels, or the e-commerce stores that will come up later, it will not be possible to quickly double the growth rate.

Online influencers have indeed become opinion leaders in some consumer areas, and in store consumption, store BA is also the most opinion leader , It's just confined to the store, then, try to push to the Internet? How much energy can there be? It is said that in the beauty session, there is an internet celebrity anchor Li Jiaqi, who is called 'annual income of ten million'. He is a L'Oreal BA. He only did 80 live broadcasts to L'Oreal in the first half of 2018.

According to the number of fans, it can reach 1,000 Ten thousand people, compared to L'Oreal ’s carefully crafted and re-run TV commercials that reach around 50 million people, this number of people has reached a very staggering cost, but the cost is much more cost-effective than the total amount of TV commercial production plus placement. The results of the test of BA live broadcast of Double Eleven in Mary Day are also amazing, with nearly 100 live broadcasts of 300 hours and 1.3 million views. The sales of live broadcast on Double 11 on the same day increased by 1457%. Although 'live broadcast' and 'network celebrity promotion' are not new, under innovation, it is never too late to say, and it will bear new fruits.

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