Wet Food Pouch Market: Introduction

Food packaging is the major contributor to the global packaging industry demand. The industry is experiencing high demand from the end use consumers for innovative food packaging. Wet Food Pouch is one such product type which is used for the packaging of wet food, facilitating direct consumption of food. Wet Food Pouch have peelable lids which make them easier to open and also enables the consumers to avoid cuts from metal edges. Also, wet food pouches help a brand to appear as more exclusive, thus leading to higher profitability margins for the manufacturers. The global wet food pouch market is expected to witness significant growth in the next decade due to high technological advancements being carried out by the food packaging manufacturers.

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Wet Food Pouch: Market Dynamics

The rising trend of on the go lifestyle has led to high demand for packaging types that facilitate easy consumption of food. The growth of the global wet food pouch market is also driven by the discontinued use of metal cans. A major share of the wet food pouch market goes into for the packaging of pet food, which is further expected to propel the demand of the global wet food pouch market. Recycling of the wet food pouch is a tedious process as these pouches are made up of multiple layers. Moreover, the market growth is also marred by the stringent governmental regulations regarding recycling of plastics in certain economies. Rotoprinting on wet food pouches for better brand visibility is a key trend prevailing in the global wet food pouch market. Cost constraint is also a major factor hampering the growth of the global wet food pouch market as manufacturers are reluctant to incorporate the packaging type due to its high cost.

Wet Food Pouch Market: Regional Outlook

On the basis of geography, the global wet food pouch market is segmented into North America, Latin America, Europe, Middle East & Africa, and Asia Pacific. North America is expected to lead the global wet food pouch market attributed to a high end food packaging industry in the region. Also, the region is represented by economies which stand top in terms of packaging innovations. Asia Pacific wet food pouch market is expected to expand with the highest CAGR due to high demand from the end users for innovative food packaging. Europe wet food pouch market is expected to witness moderate growth during the forecast period. The market growth in the region can be attributed to slowly improving economy. Latin America and Middle East & Africa wet food pouch market is expected to witness sluggish growth during the forecast period due to slow growth in the food packaging industry.

Wet Food Pouch Market: Key players

Some of the key players operating in the global wet food pouch market are Amcor Limited, Berry Global, Inc., Ampac Holdings LLC, Bemis Company, Inc., Canagan, Clifton Packaging, Berlin Packaging, and Swiss Pac Pvt. Ltd.

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