Carrollton, Texas, May 14, 2022 - On The Mark Strategies can help increase ROA up to 25% or more in financial institutions. Carefully designed marketing and branding strategies can make an institution significantly more successful. On The Mark Strategies is so dedicated to the work that they guarantee your ROA will increase, that assets will grow, and that membership rates will increase.
According to Brian Leger, CEO at Meritus Credit Union, “On The Mark Strategies is our one stop shop. They can do everything for us that we need. It’s amazing to have a partner who understands our culture, our objectives and who we are.“On The Mark Strategies has helped major companies such as this institution drastically increase their ROA.
On The Mark Strategies is so confident that they can increase the ROA at any institution, among numerous other benefits. Follow the five-phase program to reap the benefits of the expert team at On The Mark Strategies.
The first two phases are assessment and growth. This involves delving into marketing strategies that are currently successful within any given institution and finding three aspects that may hamper the company's marketing success. The skilled team at On The Mark Strategies will select approximately ten to twelve action items and make recommendations for maximizing marketing ROA. A step-by-step guide is provided that focuses on the conversion of the strategic plan into 90-day cycles. Meetings will take place every 90 days, including a mini planning session and a strategic coaching call to keep the institution on track.
Phase three dives into the customer experience and the process of increasing it. This phase involves market research, brand workshops, employee brand training, and strategic brand plan visions, values, messaging, and target markets. Phase four looks deeper into the sales and service culture by customizing a journey map with both digital and in-person components. It also focuses on quarterly staff training, weekly coaching calls, and monthly brand suggestions.
Phase five wraps up the process with a profit accelerator goal, including leadership training sessions for middle managers and culture development training. With all 5 steps combined, institutions can go from being lost among the millions of financial institutions to being within the top suggested places to handle finance.
About On The Mark Strategies
On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning, and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigate their current path.