Carrollton, Texas, April 23, 2021 - Creating a new brand, is never easy, but On The Mark Strategies has developed an innovative solution to resolving issues with rebranding. The program can take financial institutions that are in the market for a new look and help reduce the many variables that impact the success rate. Utilizing their trademarked Brand Wayfinder™’s four-step process, credit unions using this product will be set apart from all the others. The four steps to finding a new brand are; research, strategy, creativity, and training.

The first step requires data to be collected. Information on the corporation's gathered research, taking all measurable data, investigating the best credit unions in Dallas, observational data, and combining it to develop strategicplanning. In the second step, the strategy phase, the team leader or project manager will go on a two-day training seminar. At this event, they will receive vast knowledge on how to implement the changes correctly and effectively. Remember that every option chosen in the workshop will be the groundwork for the creative stage.

Now that the research and strategies have been formulated, designing the innovative process can commence. Keep in mind that any financial institution's visual voice is essential. One of the added benefits of working with this four-step program is that it also allows clients access to a creative team to overcome any potential design flaws.

The final stage of the Brand Wayfinder™ is where the real training begins—teaching employees to understand the new concept. They are the best test subjects when gauging how the consumer will react to the company's make-over. Training and getting employees to think about a company's brand is optimal for brand relaunch success. When an employee believes in and respects a company's vision, they will better sell and promote the new brand.
Following this four-step process will lead to a successful new launch of any credit union's uniquely developed identity. In a city like Dallas, there is only one shot at becoming the best credit union. This program promises results that will allow; lucrative products, a visual voice that will be unique, and target a principal demographic audience.

About On The Mark

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.

Visit: https://www.markarnold.com/services/branding-name-change/