The male grooming market was valued at $55.22 billion in 2021 and is anticipated to increase at a CAGR of almost 7% from 2022 to 2030 to reach $110 billion.
People use grooming products to keep up with their basic hygiene and to seem attractive. In essence, these items help people maintain and improve their physical attractiveness. Shaving creams, fragrances, deodorants, aftershave colognes, and shampoos were the only male grooming goods available in the past. Due to men's increasing individualism in recent years, a number of innovative items have been released by various corporations just for guys.

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GROWTH DRIVERS:
The primary factors influencing the growth of the global male grooming market are the rising awareness of male consumers regarding their personal wellness and appearance, the rising number of male consumers inclined toward satisfying the newest beauty trends, the surging disposable incomes of men, the quick changes in the traditional idea of masculinity conforming to physical appearances, the changing lifestyles, and the rising spending by men in salons and spas.
Additionally, the increasing acceptance of male grooming on a global scale, the rising awareness of the damaging effects of pollution and UV rays on the skin, the growing propensity of young people for growing facial hair combined with the proliferation of pogonophiles, and the growing number of brands shifting their focus from unisex products to gender specific offerings have all contributed to the expanding selection of products available for men.
In addition, there are a number of factors that are anticipated to create new growth opportunities for the global male grooming market over the course of the forecast period, including the growing influence of social media, the increasing investment of top companies in marketing campaigns, the emergence of the metrosexual man trend, the growth of men's salons worldwide, and the rising demand for chemical-free/clean-label men's grooming products as a result of improved consumer awareness of the harms of harsh chemicals.
MALE GROOMING MARKET SEGMENTATION:
By Product:
· Shave Care
o Shaving Creams
o Shaving Gels
o Razors & Blades
o After Shave Care
§ Lotions
§ Splashes/Gels
§ Balms
· Skincare
o Anti-aging
o Face Washes
o Moisturizers
§ Oil-free
§ Emulsions
§ Multi-purpose
· Hair Care
o Shampoos
o Conditioners
o Styling Products
§ Pomades
§ Putties & Clay
§ Creams
§ Waxes
§ Gels
· Toiletries
o Soaps
o Shower & Washes
· Fragrances
o Antiperspirants & Deodorants
o Perfumes
o Colognes
· Others

By Price Range:
· Premium Products
· Mid-range Products
· Low-range Products

By Distribution Channel:
· Hypermarkets/Supermarkets
· Salons/Grooming Clubs
· Drug Stores
· E-Commerce/Online
· Retail Stores

KEY COMPANIES IN MALE GROOMING MARKET:
· Procter & Gamble Company
· Edgewell Personal Care Company
· LVMH Moët Hennessy – Louis Vuitton SE
· Natura Cosmeticos SA
· Koninklijke Philips NV
· ITC Limited
· Johnson & Johnson Private Limited
· Unilever PLC
· Coty Inc
· L'Oréal S.A
· Beiersdorf AG
· Colgate-Palmolive Company
· Kao Corporation
· Estee Lauder Companies Inc.
· Reckitt Benckiser
· Panasonic Corporation
· Other Players

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