The e-cigarette and vape market is a rapidly growing industry that offers alternatives to traditional tobacco smoking. These devices, powered by batteries and using e-liquids containing nicotine or other substances, produce vapor instead of smoke. With a focus on reduced harm and convenience, the e-cigarette and vape market has attracted a significant number of users, particularly among young adults. However, concerns regarding the potential health risks and the regulation of these products have also emerged, leading to ongoing debates and increased scrutiny. Overall, the e-cigarette and vape market continues to evolve, driven by technological advancements, changing consumer preferences, and evolving regulatory frameworks.

The report , “E-cigarette and Vape Market, By Product (Modular Devices, Rechargeable, Disposable), By Component (Vape Mod, Atomizer, E-Liquid artomizer, and Others), By Distribution Channel (Online, Retail, Supermarkets, Convenient Stores and Others), and By Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Trends, Analysis and Forecast till 2032”
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Key Highlights:
• In November 2022, Imperial launched new disposable vape range under the Blu brand. New launched range is made up of collection of compact pocket-sized vapes containing 20mg nicotine, 2ml nicotine, up to 600 puffs. New launched vape product are featured with LED indicator which light ups in use and available in flavor such as banana, mango, watermelon, strawberry and peach.
• In 2017, British American Tobacco’s Vype, a flagship vapour brand is now present in most of the major vaping markets including the UK. Moreover, in 2017, the company’s vapour products portfolio was strengthened with the acquisition of the ViP brand.
Analyst View:
The e-cigarette and vape market is experiencing significant growth due to increasing awareness of the harmful effects of traditional smoking and the perception of e-cigarettes as a less harmful alternative. The availability of diverse flavors and customization options, along with the convenience of these devices, has attracted a wide consumer base. Despite ongoing debates and regulatory scrutiny, the market is expected to continue expanding in the foreseeable future.
Competitive Landscape & their strategies of E-cigarette and Vape Market:
The prominent players operating in the E-cigarette and Vape Market includes, British American Tobacco, Altria Group Inc., NicQquid, Imperial Brands, JUUL Labs Inc., International Vapor Group, R.J. Reynolds Vapor Company, Philip Morris International Inc., Shenzen KangerTech Technology Co. Ltd., Shenzen IVPS Technology Co. Ltd., and others.
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