Breakfast cereals are food product prepared from processed grains. Growing consumer health awareness leading to high demand for healthier cereals, increasing preference for western dietary patterns, increasing popularity of convenience foods owing to minimal preparation time and changing lifestyle with public’s desire to live a healthy lifestyle will drive breakfast cereals market by 5% during the period 2016-2022. Breakfast cereals are often consumed with milk, yogurt, fruit or nuts and are associated with functional health benefits as these are fortified with vitamins and minerals. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.
Industry News:
Leading players are concentrating on introducing more varieties of breakfast cereals in the global market to match the changing tastes of people. Some of the leading players in the global breakfast cereals market are Post Holdings, Cereal Partners Worldwide, PepsiCo, Kellogg Co., and General Mills.
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Key Players and Competition Analysis:
The key players profiled in the breakfast cereals market are Kellogg Co. (U.S.), General Mills (U.S.), Post Holdings Inc. (U.S.), PepsiCo. (U.S.), Cereal Partners Worldwide (CPW) (Switzerland), Weetabix Ltd. (U.K.), The Jordans & Ryvita Company (UK), TreeHouse Foods (U.S.), and Nature’s Path (Canada).
Segmentation Analysis:
Breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals. Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others. Breakfast cereals is segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals
Regional Analysis:
The global breakfast cereals market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Breakfast cereals in U.S. and Canada have been significantly growing since last few years. Overall rise in demand for functional and fortified food is supporting the breakfast cereals market growth. Growing positive attitudes towards healthy grains as breakfast cereals and increasing demand of convenience food is driving the breakfast cereals market growth globally in-depth alongside table of content (TOC) at: https://www.marketresearchfuture.com/reports/breakfast-cereals-market-2202

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