Global Gift Wrapping Paper Market: Overview

Gift wrapping papers are decorative papers or Kraft papers that are primarily used to improve the aesthetic value of gifts. The market for gift packaging has observed impressive opportunities, owing to an increase in consumer spending coupled with growing applications of eye-catching products at reasonable prices. Rising environmental concerns over the use of plastic packaging products have further boosted the market for wrapping paper across the globe. Increased spending on luxury gifting products such as perfumes and apparel has created a huge demand for gift wrapping paper, especially in the emerging economies of the Asia Pacific region.

Global Gift Wrapping Paper Market: Dynamics

Increased penetration of e-commerce in the gifting world has emerged as a crucial factor to fuel the demand for gift wrapping paper. Multinational e-commerce establishments such as Amazon, Alibaba, and Snapdeal are largely expected to drive the demand for gift wrapping paper. According to an independent research, the major portion of demand for gift wrapping papers comes from Christmas and Halloween, largely celebrated in western economies. Most of the companies are primarily focusing on offering customized products as well as expanding their product portfolio while keeping the festive season in mind to lure consumers to buy their products.

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Despite the positive outlook, there are certain factors, which might hamper the global gift wrapping paper market. The increasing concern over the huge amount of waste generated due to the use of single-use gift wrapping paper is the major restraining factor that will hamper the growth of the global gift wrapping paper market in the forecast period.

Global Gift Wrapping Paper Market: Segmentation

The global gift wrapping paper market can be segmented on the basis of printing technology, material type, and packaging type.

The global gift wrapping paper market can be segmented on the basis of printing technology into:

Offset Printing
Digital Printing
Inkjet Printing
Xerography / Electrophotography Printing
Flexographic Printing
Screen Printing
Rotogravure Printing
The global gift wrapping paper market can be segmented on the basis of material type into:

Kraft Gift Wrapping Paper
Recycled Gift Wrapping Paper
Bleached Gift Wrapping Paper
Unbleached Gift Wrapping Paper
The global gift wrapping paper market can be segmented on the basis of packaging type into:

Primary Packaging
Secondary Packaging
Tertiary Packaging
Global Gift Wrapping Paper Market: Regional Outlook

The global gift wrapping paper market is segmented into seven regions, namely, Latin America, North America, Eastern Europe, Western Europe, Middle East and Africa (MEA), Asia Pacific Excluding Japan (APEJ), and Japan.

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