New Delhi: Mineral water brand Bisleri has roped in bollywood actress Deepika Padukone as its first global brand ambassador in the new campaign ‘Bisleri #DrinkItUp’, a release by the company stated on Friday.

“We are thrilled to have Deepika Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we can show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri,” said Jayanti Chauhan, vice chairperson, Bisleri International Pvt. Ltd

“I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that,” said Deepika Padukone.

The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by ace director Prakash Verma while Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.

The campaign is a take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water’, the release added.

The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, etc. Padukone will also be part of all Bisleri product packaging. Through these diverse touchpoints, we aim to offer consumers an immersive and engaging experience.

Founded in 1949, Bisleri has brands like Bisleri, Vedica, Spicy. Limonata, Bisleri Soda and follows strict quality control when manufacturing products.

The company’s website also adds that a scientifically advanced, rigorous process is followed at our state-of-the-art production facilities to ensure every consumer receives the same pure, safe and healthy drinking water.