Increase in connected device usage propels Wireless In-flight Entertainment (W-IFE) Market

Market overview:
The global Wireless In-flight Entertainment (W-IFE) Marketwas worth USD1.17 billion in 2020, and it is estimated that it will reach a valuation of USD 3.53 billion by 2025.

Wireless In-Flight Entertainment (W-IFE) offered by some airlines allows passengers to connect a mobile phone or tablet to the airline's in-flight servers via Wi-Fi provided by the airline. On the other hand, some airlines offer entertainment apps for their phones, tablets or laptops before the flight. Passengers can browse and download an unlimited amount of free entertainment such as TV shows, movies, music, and more, and can switch their device to inflight mode to access entertainment on their device until their destination. The aviation industry is complementing the Bring Your Own Device (BYOD) era, enhancing in-flight connectivity through wireless in-flight entertainment, enhancing the travel experience for tech-savvy passengers.

Market Drivers and Restrains:
As the number of passengers traveling with more than one connected device increases and the number of connected devices increases as the passenger experience enriches, the increasing number of connected devices are some of the key factors expected to drive the global market for Wireless In-flight Entertainment (W-IFE). In addition to the growing number of airline passengers and new technological updates in inflight entertainment, there are other specific driving forces for Wireless In-flight Entertainment (W-IFE). Some of the other factors like lower airline costs, increased tourists, and business travel is expected to drive the Wireless In-flight Entertainment (W-IFE) market growth in the near future.

With the growing trend to use personal electronic devices on board, the adoption of wireless connectivity and inflight entertainment services is booming. These services can be easily accessed from the passenger's personal device or from a portable / integrated media interface device provided by the airline. This trend is expected to grow as millennials interact more with laptops, smartphones or tablets to watch shows or movies and even play games than on television. On the other hand, factors that can hamper market growth, including the high cost of the IFE system.

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Report is segmented as:
The global wireless inflight entertainment (W-IFE) market has been segmented based on accessory type, aircraft type, and technology.

By aircraft type, the market is segmented into wide-body, narrow-body and regional aircraft.

Depending on the type of accessory, the market is segmented into online refurbishment and adjustment. Of all types of accessories, modernizations dominate the global market for wireless inflight entertainment.

Based on technology, the market is segmented into Ku-Band, L-Band, Air to Ground (ATG) and Ka-Band.

Geographical Segmentation:
North America dominates the global wireless inflight entertainment (W-IFE) market in terms of revenue. The North American market had the largest share of the global W-IFE market in 2020 and is expected to remain dominant throughout the foreseen period. The trend for consumers to spend more on air travel, especially for ongoing connectivity needs, has led to higher spending in North America. The Asia Pacific and Middle East markets are supposed to have the highest CAGRs due to the numerous operating centers located in the area. Asia Pacific is estimated to see significant growth over the forecast period, showing not only a lucrative market in the aviation industry, but also a promising market for PED that complements the BYOD trend for aircraft. In particular, business travellers in China and Japan are embracing Wi-Fi on board.

Key market players:
Key players driving Wireless In-Flight Entertainment (W-IFE) growth include Gogo Inc., BAE Systems PLC, Panasonic Avionics Corporation, Rockwell Collins, Inc., Bluebox Avionics Limited, SITAOnAir, Thales Group SA, Zodiac Aerospace and Lufthansa Systems GmBH and Inflight Dublin, Ltd.

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Scope of the report:
The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.
The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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