Global Wipes Market to see growth with the increasing hygiene consciousness

Market overview:
The global Wipes Market was worth USD xx billion in 2020, and it is foreseen that it will reach a valuation of USD xx billion by 2025 at a notable CAGR during the envisioned period.

A wipe is a material used to remove dirt or liquids. They are usually made of woven or non-woven materials. Wet wipes are used for dabbing and light rubbing to remove liquid or dirt from hard and soft surfaces. It is often used to keep the environment clean. Wet wipes are used to release, retain, or absorb liquid or powder as needed. These wipes are widely used in manufacturing industry, food industry, medical industry, etc.

Recent developments:
July 2018: Hero Wipes, a leader and supplier of protective wipes, announced the acquisition of Rescue Wipes to help the company grow its business in the disinfectant wipes segment for infection control.
(https://www.prnewswire.com/news-releases/hero-wipes-announces-acquisition-of-rescue-wipes-300678346.html)

Unilever announced in February 2019 the launch of a new deodorant wipe designed to help people feel refreshed through various activities.
(https://www.nonwovens-industry.com/contents/view_breaking-news/2019-02-05/unilever-launches-deodorant-wipes/)

In November 2018, Diamond Wipes International announced that it had acquired Ode to clean wipes made with 100% plant-based ingredients.
(https://www.prnewswire.com/news-releases/diamond-wipes-announces-acquisition-of-ode-to-clean-300751542.html)

Market Drivers and Restrains:
The global wet wipes market is expected to see an increase in hygiene awareness among people due to the rapid increase in the child population along with the increase in people's disposable income. Increasing awareness of cleanliness among the population is a major factor driving the growth of this market. Also, rapid urbanization is expected to emerge as another growth engine for the future market. Industrialization has also increased the income level of middle-class people, allowing more people to participate in additional wipes and other household cleaning products. With the modernization and growing adoption of wet wipes in consumer and industrial applications, it is expected that customer awareness and market demand for wet wipes globally will increase.

It has been observed that the use of non-biodegradable materials for the manufacture of disposable wipes is attracting the attention of environmentalists, and countries with strict environmental protection standards are increasingly demanding bio-based products. The growth of the child population, the increase in urbanization and the increase in consumer spending on personal hygiene products are further affecting personal hygiene wipes. The market has dominated for the past few years, with the increasing use of personal hygiene wipes to maintain hygiene, especially when access to water is limited. Furthermore, as the adoption of biodegradable wipes increases and the demand for natural and chemical-free wipes increases, it is expected to provide market opportunities for key players operating in the global wipes market.

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Report is segmented as:
The global wet wipes market is segmented by product type and distribution channel. By product type, the market is segmented into personal wipes such as facial wipes, hand and body wipes, baby wipes, personal hygiene wipes, and household wipes. On the basis of the distribution channel, the market is segmented into convenience stores, specialty stores, supermarkets/hypermarkets, online retail, etc.

Geographical Segmentation:
North America has a significant share in the wet wipes market due to a number of factors, including lifestyle changes, urbanization growth, and increased adoption of scented wipes, including household wipes and personal care. Additionally, the rapid growth of online retail and increasing product innovation are contributing to market growth in North America, Asia Pacific, and Europe. In the Asia Pacific region, growing spending on baby care products is affecting sales of personal baby care wipes in the area. The number of potential buyers from developing countries such as China and India are expected to increase significantly, leading the market boom in the region.

Impact of COVID 19 on Wipes Market
Disinfectant wipes are used on a large scale as a precaution to combat the ongoing coronavirus pandemic. The growing awareness of consumers in developed and developing countries about the importance of hygiene products has led to a growing demand for these wipes around the world.

Key market players:
Key players in the global wipes market include Procter and Gamble Co., Rockline Industries, Inc., Suominen Corporation, Unilever Group, Nice-Pak International Ltd., Johnson & Johnson Inc., and Kimberly Clark Corporation.

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Scope of the report:
The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.
The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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