Rising women literacy rate promotes the Global Feminine Hygiene Market

Market overview:
The global Feminine Hygiene Marketwas worth USD 26 billion in 2020, and it is foreseen that it will reach a valuation of USD 38.7 billion by 2025 at a CAGR of 6.9% during the outlook period.

Feminine hygiene products are personal care products used by women, consisting of a padded cotton fabric and an alternative layer of highly absorbent and liquid impervious polymer and plastic. These products include tampons, panty liners, sanitary napkins/pads, and menstrual cups. Sanitary napkins are made of different types of materials, such as padded cotton fabrics and a layer of highly absorbent polymers that are impervious to liquids

Recent developments:
In March 2020, Hindustan Unilever Limited (HUL), a leading brand in FMCG, announced that Glenmark Pharmaceuticals Ltd. has acquired VWash, a popular global feminine hygiene product.

Market Drivers and Restrains:
Commodity prices in hypermarkets/supermarkets have risen as demand for consumer staples has increased due to the novel coronavirus. Factors driving the global market for feminine hygiene products are increased disposable income, increased awareness of hygiene treatment, and increased demand for products such as tampons and panty liners in developed countries. Conventional napkins contain various synthetic products such as rayon dioxins, metallic dyes that cause allergens, and highly processed wood pulp that cause allergies, infections, and inflammation. Raising awareness of feminine hygiene and health and the emergence of low-cost feminine products are expected to increase the demand during the forecast period. To reduce the health risk from irritants, dyes and harmful chemicals found in sanitary napkins or tampons, there is a growing demand among women for cloth sanitary napkins, towels made from organic materials and biodegradable products.

Health problems and increasing environmental problems caused by sanitary napkins are factors that have a negative impact on the global market for feminine hygiene products. This provides a favorable opportunity for suppliers to strengthen their market position through the development of innovative and premium products in this segment. However, increased interest in the diffusion of consumer goods in stores and joint efforts by governments and companies to improve the economy will contribute to the growth of the market in the near future. With indefinite closures announced by government agencies around the world, the storage of goods by people has caused disruptions in the supply and demand for goods, hampering market growth to some extent.

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Report is segmented as:
The global market for feminine hygiene products can be segmented according to distribution channels and product types.

By product type, the global market for feminine hygiene products can be divided into sanitary products and cleaning and deodorizing products. The sanitary napkins accounted for the largest share in the products segment.

According to the distribution channels, the global market for feminine hygiene products can be segmented into pharmacies, drug stores and beauty shops, supermarkets, online channels, and others.

Geographical Segmentation:
Asia Pacific has become the largest market due to the high penetration of sanitary napkins in this region. Menstrual hygiene remains a social taboo in Asia, but personal hygiene awareness campaigns carried out by government agencies have contributed to the growing demand for hygiene products in the region. Demand for premium products such as tampons and indoor cleaners and sprays is highest in developed regions such as North America and Western Europe. However, with the growing awareness of these products in the Asia Pacific region, the adoption of these products has increased significantly.

Impact of COVID 19 on Feminine Hygiene Market
The coronavirus has sensitized people to the need to adopt personal hygiene practices. This awareness and the importance of basic hygiene practices have become important, which are expected to increase the growth of the feminine hygiene market in future.

Key market players:
Key players in the global market for feminine hygiene products include Procter & Gamble, Kimberley-Clark Corporation, Svenska Cellulosa Aktiebolaget SCA, Unicharm Corporation, Lil-lets UK Limited, Johnson & Johnson, Ontex, Sanofi and Egdewell Personal Care.

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Scope of the report:
The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.
The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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