Growing demand for personal care products promotes the Body Scrub Market

Market overview:
The global body scrub market was worth $ 13.4 billion in 2020 and is expected to reach a value of $ 18.4 billion by the end of 2025 at a CAGR of 5.1% over the period of forecast.
The body scrub is a popular body treatment that is a body facial. The body scrub usually consists of an abrasive mixed with some type of aromatic oil and massage oil. If you use a body scrub regularly, your skin will look younger and more vibrant. The body scrub can be used two to three times a week and should be done in a circle. There are luxurious whitening body scrubs on the market that can exfoliate your skin to achieve a whiter, smoother skin tone. At the end of the scrub, the cleanser will help remove dead skin cells and particles left on the surface of the skin lifted by the scrub. After the exfoliation is complete, the whitening ingredients in the body scrub penetrate the skin, making it appear clearer and flawless.

Market Drivers and Restrains:
The main factors driving the growth of the global body scrub market are the rising demand for personal care products and increased consumer awareness of skin care. Market growth is expected to accelerate further during the forecast period as the popularity of the body scrub as a body cleansing agent increases in developing countries such as India, China and Brazil. Other factors driving the market are increased consumption by consumers and a greater supply of products by manufacturers. In addition, the body scrub is used as an anti-tan product to reduce the dullness of the skin. The body scrub is also used in beauty salons to hydrate the skin. The exfoliating ingredients in the body scrub remove dead skin cells.
Body scrubs generally come in a variety of forms and types, such as powders, liquids, creams, and gels, depending on skin type. Coconut oil body scrubs are commercially available and have anti-inflammatory properties that are helpful in treating skin allergies. This item of the product is gaining popularity with consumers and the demand for the product in the global body scrub market is expected to further increase during the forecast period. However, products that contain chemicals can cause allergic reactions to certain skin types, making it difficult to grow the market.

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Report is segmented as:
Based on source, the plant-based segment accounts for the largest share of revenue in the global market and is expected to continue throughout the forecast period. This growth is due to its increasing popularity among consumers due to its various features and benefits, including the minimal content of synthetic and chemical ingredients. By the distribution channel, the supermarket and hypermarket sectors have the highest revenue share due to the wide selection of products to choose at one place.

Geographical Segmentation:
Asia Pacific dominated the global body scrubs market during the forecast period. A growing female workforce is leading the way to spend on beauty and skincare products that can spur market growth. In developing countries such as China and India, the market grew during the forecast period as consumers' skin awareness and disposable income increased. North America is likely to grow at a high CAGR growth rate due to its high consumer spending power and aspirations for healthy, youthful looking skin. Consumers are drawn to the product offering through attractive packaging materials and the variety of raw materials used to make body scrubs, which in turn expands the growing market for body scrubs in the area.

Impact of COVID 19 on Body Scrub Market
The market for body scrubs has seen a decline after the Covid-19 pandemic, but the impact is not as severe as can be seen in other industries. Although discretionary spending has decreased, the market for body scrubs has witnessed a shift in consumer behavior with safe and reliable products. Due to the low risk of contamination and the long service life due to automation, it is expected that products conducive to the distribution of consumer goods will become visible in the near future. The brand is also focused on improving its supply line in terms of strengthening e-commerce channels, as well as providing home wellness products that are well suited to this volatile business environment.

Key market players:
Major players in the global body scrubs market include Tonymoly Co. Ltd., Yunos Co. Ltd., The Body Shop, Sephora Inc., L'Oreal, Sephora Inc., Innisfree Corporation, Star Skin Beauty Group AG and Shieshdo.

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Scope of the report:
The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.
The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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