The global Immune Health Supplements Market is expected to expand at a CAGR of 7.0% in terms of value during the eight year period between 2016 and 2026. As per the new report published by Research Reports Insights (MAMR) titled, “Immune Health Supplements Market: Global Industry Opportunity (2012–2016) & Forecast (2017–2025),” North America is the largest market for immune health supplements, attributable to a rise in the number of health conscious consumers.
Global Immune Health Supplements Market: Trends
• Increasing availability of immune health supplements across hypermarkets and drug stores
• Growing demand for natural products and expanded focus towards preventive care
• Investments by health and wellness companies towards R&D
• Customization for specific regions
• E-Commerce growth Globally
• Focus by market participants on broadening the customer base and on new product development
Global Immune Health Supplements Market: Forecast by Region
The five key areas of North America, Latin America, Europe, APAC and MEA have been covered in this report. North America is estimated to account for around 36.7% share in terms of value in the global immune health supplements market in 2017. The market in APAC is projected to witness rapid growth and register a healthy CAGR over the forecast period, owing to changing lifestyles of people, increasing urbanization, along with the growing health consciousness among the population. The rapidly growing aging population along with the prevalence of chronic diseases is expected to create profitable market opportunities for immune health supplements manufacturers in the aforementioned regions during the forecast period.
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North America Is Estimated To Account for Around 36.7% Share In Terms Of Value:MAMR
Global Immune Health Supplements Market: Forecast by Ingredient Type
On the basis of ingredient type, the global immune health supplements market is divided into vitamins, minerals, herbal/botanical extracts, amino acids, probiotics, Omega-3 fatty acids, and others. By ingredient type, the vitamins segment is expected to gain traction in the coming years due to the antioxidant feature of vitamins that helps the body fight against infections, along with supporting biochemical reactions in the immune system. This segment accounts for a high revenue share in the global immune health supplements market, and is expected to register a substantial growth rate during the forecast period. Furthermore, with increasing concerns about the side effects of chemicals and synthetic additives used in food and beverages, consumers are inclined towards natural alternatives. This particular factor is improving the demand for customized products or natural alternatives for established variants in the market.
Global Immune Health Supplements Market: Forecast by Form
Soft gels/pills, tablets, powder and liquid are the segments by form in the global immune health supplements market. The soft gels/pills segment is expected to show a relatively high market attractiveness index over the forecast period. This segment is estimated to account for a relatively high value share of 38.1% by 2017 end.
Global Immune Health Supplements Market: Forecast by Sales Channel
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Segmentation by sales channel includes online retailing and store based retailing. Store based retailing is sub-segmented into hypermarket/supermarket, pharmacies & drug stores, independent health stores and others. The store based retailing segment is expected to register a CAGR of 6.7% during the forecast period. The segment is estimated to account for a relatively high value share of 69.7% by 2017 end.
Global Immune Health Supplements Market: Forecast by Source Type
By source type, the global market is segmented into plant-based and animal-based source types. With more than 60% revenue share, the plant-based segment is expected to lead the global market and register a CAGR of 7.4% during the forecast period. On the other hand, the animal-based segment is likely to grab just about 36.8% revenue share of the global immune health supplements market.
Global Immune Health Supplements Market: Key Players
Alticor Inc. (Amway), Koninklijke DSM N.V., Cellderm Technologies Inc., EuroPharma Inc., Glanbia, Plc, USANA Health Sciences, Bayer AG, Nutramax Laboratories, Vital Nutrients, Bio-Tech Pharmacal Inc., Seroyal International Inc, Danisco A/S, Kerry Group, NOW Foods, and NutriGold Inc. are some of the key players operating in the global immune health supplements market.

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