FOR IMMEDIATE RELEASE
March 2018
Contact Name: Ciara Hinton
Company: Winebuyers Ltd
Website: www.winebuyers.com
Email: [email protected]
UK Tel: 02038 903627/07745 472377


Millennial entrepreneur brings wine to the digital table

Winebuyers.com launches on crowdfunding investment platform C rowdcube, as the industry’s first direct to consumer e-commerce platform t hat is revolutionising how consumers buy wine online.

How does Winebuyers work?
Working on a completely transparent model, Winebuyers does not mark up prices or charge commission on any item sold, enabling customer to buy wines at exactly the same price as they would from the supplier.

The Winebuyers concept i s completely new to the industry, giving smaller sellers the opportunity to reach consumer audiences they otherwise could not, encouraging growth by maximising their margins. Winebuyers.com currently lists 27,000 bottles from 38 countries worth £10.5m. Prices range from as little as £5 to a £48,000 Rose Gold 1996 Dom Perignon.

Winebuyers makes revenue from charging suppliers a small monthly subscription fee to be listed on the site. C ustom built API's automate the entire process minimising costs on all sides. All Winebuyers needs from the supplier is a URL and a nod to get going.

Ben Revell, 29, Founder and Managing Director s ays:

“Our aim at Winebuyers is simple: we’re using technology to bring the wine industry into the 21st century. We cut out the middleman and connect wine lovers directly to the best vineyards and merchants in the world. We bridge the gap between supplier and end consumer, enabling customers to purchase exceptional wine direct from the source, for no extra cost.”

Of the UK wine industry, Ben went on to say:

“Wine is no longer just for the connoisseur. The UK has over 30 million regular wine consumers across all regions, ages and social classes, with 77% of UK adults buying goods or services online in the last 12 months. The future of the wine market is online and smaller wineries and merchants are looking to e-commerce to maximise their margins.”

Ben Revell
Ben Revell is a serial entrepreneur, and at just 29, Winebuyers is his third business venture. Ben’s background is in watches, diamonds and high end luxury goods. In 2013, Ben set up a company buying and selling wines which gave him the idea for Winebuyers.
Ben says: “I set up a company to satisfy my own interest in investing in fine wines and champagnes. It was as a result of this particular venture that I identified a gap in the market which led me to establish Winebuyers.”

Winebuyers on Crowdcube
● Winebuyers is raising £525,000 investment on Crowdcube, the world’s leading equity crowdfunding platform
● Company valuation at £9.6m, regulated by the Financial Conduct Authority (FCA)
● Anyone can become a shareholder of Winebuyers for as little as £10 and invest in the future of wine buying
● Campaign ends Thursday 29 March, at time of writing £170,000 investment raised

Why crowdfunding?
Investment is needed to scale the business and capitalise on trade demand (2,700 companies worldwide have registered their interest), extend marketing activities and develop a constantly evolving digital platform, including features such as a virtual sommelier and a digital cellar.

Pitch: c rowdcube.com/winebuyers Pitch video: vimeo.com/256791246

Warwick from Renegade London Wine, a Winebuyers supplier s ays:

“A model like Winebuyers makes perfect sense for today’s consumer, it cuts out additional layers of cost and fat in the system, and allows people to buy direct from the producers.”


*ENDS*

Press in need of more information or high res imagery, please contact [email protected]
02038 903627 / 07745 472377


Notes to Editors

Company information
● Winebuyers Ltd was established in 2016
● Offices based on Oxford Street, Central London W1W 8HF
● Winebuyers has grown from a one-man band to a dedicated team of 10
● Custom built API took 18 months to build and ensure algorithms run seamlessly
● API is completely automated meaning all that is needed from the supplier is their URL and a signature
● Winebuyers Blog articles are insightful and fun, including ‘modern food and wine pairings’ and ‘tips on blagging wine knowledge at dinner parties’.

Global wine industry statistics
● Industry to be worth over $400bn by 2022
● 150,000 winemakers globally
● By 2026, millennials are expected to surpass Baby Boomers and Gen Xers to become the largest fine wine-consuming cohort
● 1n 2016, Goldman Sachs downgraded the stocks of two of the biggest US brewing companies due to a continued drop in beer consumption and a shift towards wine by millennials.

UK wine industry statistics
● UK wine industry is worth £4.2bn
● UK wine market is the 6th largest wine market in the world
● There are 502 vineyards and 133 wineries in the UK
● Wine is among the top 8 categories being discussed online
● 80% of UK wine sold is through retailers, 20% restaurants/bar/food services
● In the UK, wine drinking is no longer just for connoisseurs. A survey by the WSTA shows it is now the preferred alcoholic drink for 60% of UK adults, compared to all other alcohol products.
● The UK has over 30 million regular wine consumers across all regions, ages and social classes
● The UK is the 6th largest market for sparkling wine in the world; it is the largest market for Champagne outside of France, according to the WSTA
● In 2016 Independent English wine producers saw their turnover rise to £132m - a 16% increase from 2015
● 97% of 18-24 year olds questioned said that they drank Prosecco

Social Media www.twitter.com/winebuyers1 www.facebook.com/winebuyersofficial www.instagram.com/winebuyers
www.linkedin.com/company/winebuyers


Images (full dropbox link available on request)