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FOR IMMEDIATE RELEASE

Dr. Milton Mattox Delivers a Talk on “How Narrowly Defining Who a ‘Customer’ is Thwarts the Power of Customer Centricity” to the Swedish-American Chamber of Commerce in Phoenix, Arizona on June 5, 2017

PHOENIX, June 29, 2017 — The Swedish-American Chamber of Commerce Arizona, Inc. started in 1996 by a group of dedicated Swedish business professionals in the Phoenix Metro Area. Their mission is to promote trade, commerce, investments and culture between Arizona and Sweden. The Swedish-American Chamber of Commerce embodies an entrepreneurial way of doing business between, and within, Sweden and the United States.

Today, many companies are rallying around the powerful concept of customer centricity. Customer centricity is when all processes within a company are designed around the needs of the customer. The goal is to ensure that processes within the company are focused on customer satisfaction, because satisfied customers are more likely to recommend the company's products and services to someone else. By doing so, the customer – who is not affiliated with the company other than buying its products and services – becomes an unsolicited promoter of the company.

During his talk, Dr. Mattox focused on how some companies miss the mark of true customer centricity when they use the traditional definition of a “customer.” He discussed how simply expanding the definition of the “customer” can help increase profits to the bottom line for any company or organization, no matter its size. Dr. Mattox’s talk was based on an article he wrote pertaining to expanding the definition of the customer to achieve true customer centricity.

“Companies have a huge opportunity to positively impact their bottom line by expanding the traditional definition of the customer. Customers are not only individuals who buy the company’s products and services; the definition of the customer should also include anyone who comes into contact with the company,” explained Dr. Milton Mattox.

Dr. Milton Mattox is a senior-level business executive, leader and technologist who has worked with some of the world's most acclaimed companies. An expert in client delivery, information technology, and quality process management, he continues to practice the leadership techniques and methodologies outlined in his book and articles to successfully increase return on investment for organizations and companies.

For more information about Dr. Milton Mattox and his work, please visit his website at http://miltonmattox.com.

Contact:

Dr. Milton Mattox
[email protected]
http://miltonmattox.com
https://www.eventbrite.com/e/the-power-of-defining-your-customer-by-milton-mattox-tickets-33937985428#


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