"The copyright holder gets the right, however unlike trademarks they don't need to protect it," attorney Richard Hoeg said when asked about how publishers could respond and halt modders. "If you look at the EA permit, you are not technically permitted to stream, but there are plenty of Twitch streamers playing Madden."

"If EA looks at your articles and finds it's not offensive they might see it as enhancing the quality of their merchandise," Hoeg said. "But the NFL is a remarkably litigious organization[.] Should they find something and flag it that could lead to it becoming taken down." Most of what the modding community does can be considered positive, but there have also been efforts to introduce off-the-field problems common inside the NFL within Madden. For instance, modders have tried to replicate holdouts and suspensions because of prohibited performance enhancing drugs by incorporating in-game events that would interrupt the franchise mode and force the Madden NFL participant to bargain with them. The modders Launcher spoke with for this story said they have encountered difficulty in making this job in Madden's inflexible systems.

"The NFL is going to be mainly concerned about brand great will, being associated with the bad parts of football," Hoeg explained. "They are going to promote [EA] to eliminate that." The Madden community does not operate in secrecy, but it is spread across different forums and applications like Discord. "We've been around for such a long time, I really don't see what could change with EA now," Martinez explained. "We don't charge, it is all free. We are building something for ourselves and hope to continue to see it grow"

Many parts of Madden NFL they modify are modest, like changing the ESPN broadcast emblem to FOX when the incorrect network is displayed in-game for a particular matchup. The change may seem subtle, but it is a significant element for Madden NFL players who want the most authentic experience possible for their time with Madden. "It's an immersion thing, we would like to go through exactly the exact same thing that comes up when we watch a game on TV," Martinez said, imagining a hope their work eventually becomes a formal part of Madden NFL. "We want to make the experience better for us and get EA to find out what we're doing."

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