MRRS adds "Baby Food in Tunisia" latest studies,published in January 2017. It is a professional and in-depth study.

The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.
Key Findings
– Total volume in the market is estimated to have grown by 36% and total volume by 111% at current prices between 2009 and 2015.
– The meals sector has registered the highest rate of growth in terms of volume, with sales up by 47% between 2009 and 2015.
– The imports of milk & cereals are increased by 43.6% in volume.
– The baby food market is heavily focused on baby milks.
– Over half the market is in the hands of two players, Danone and Nestlé.
Synopsis
The Tunisian baby food market has seen growth both in volume and value terms. Volume sales have grown by 36% since 2009, while value sales have more than doubled. Economic growth, a rise in number of births, higher household incomes, growth of Western-style supermarkets and consequent better availability of products has encouraged sales of baby food. Baby milks account for around two-thirds of value sales, cereals accounted for 27.4% and meals account for only 5.9% of value sales. The consumption of baby food is expected to rise by 15%, while retail value is forecasted to expand by 53%.

Figure And Tables

Table 1: Birth & Population Trends, 2005-2015
Table 2: Live Births by Region, 2009-2014
Table 3: Trends in Poverty, 2000-2010
Table 4: Marriage & Divorce Trends, 2009-2014
Table 5: Age at Marriage, 2006–2014
Table 6: Births by Age of Mother, 2006–2014
Table 7: Number of Women of Childbearing Age by Age Group, 2009 & 2014
Table 8: Trends in the Number of Working Women, 2009-2016
Table 9: Summary of Breastfeeding Survey Data, 1988-2011/12
Table 10: Breastfeeding by Age of Baby & Socio-Economic Factors, 2011/12
Table 11: Babies Being Bottle-Fed, by Socio-Demographic Factors, 2011/12
Table 12: Average Duration of Breastfeeding, 1988-2011/12
Table 13: Average Duration of Breastfeeding by Socio-Economic Factors, 2011/12
Table 14: Market Size, 2015, & Growth Rates, 2009–2015
Table 15: Baby Food: Manufacturer Shares, Value & Volume, %, 2009–2015
Table 16: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 17: Projected Market Size, 2021, & Growth Rates, 2015–2021
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