The SMS firewall market includes SMS firewall or filtering solutions that are provided by vendors and companies to Mobile Network Operators (MNOs) and SMS aggregators. SMS firewall solutions proactively detect, filter, and secure illicit incoming SMS traffic. The SMS firewall market has been segmented on the basis of SMS types, SMS traffic, messaging platforms, and regions. MarketsandMarkets forecasts the SMS firewall market to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 10.4%. Growing security and privacy concerns across the globe, stringent government regulations, increased adoption of Application to Person (A2P) messaging, and growing focus on preventing revenue loss due to grey routes are the major factors that are driving the growth of the SMS firewall market.
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The key players in the SMS firewall market include AMD Telecom S.A. (Greece), Anam Technologies (Ireland), Cellusys (Ireland), Mahindra ComViva (India), SAP (Germany), Tata Communications (India), BICS (Belgium), Infobip (UK), Omobio (Sri Lanka), Route Mobile Limited (India), Symsoft (Sweden), Syniverse Technologies (US), AdaptiveMobile (Ireland), Twilio (US), tyntec (UK), Cloudmark (US), Global Wavenet (Australia), Mobileum (US), NetNumber (US), Openmind Networks (Ireland), Tango Telecom (Ireland), TeleOSSco Software Private Limited (India), Defne (Turkey), HAUD (Malta), Monty Mobile (Lebanon), and NewNet Communication Technologies (US). These players have adopted various strategies such as new product developments; mergers and acquisitions; partnerships, agreements, contracts, and collaborations; and business expansions to cater to the SMS firewall market.
Symsoft offers real-time Business Support Systems (BSS) and SMS firewall solutions to MNOs. The company has created a strong foothold in the domain of fraud and security solutions. Symsoft’s SMS firewall solution helps mobile operators control SMS traffic by using the rules-based filtering feature. In 2015–2017, Symsoft focused on inorganic growth strategies, such as partnerships, agreements, and collaborations. For instance, in 2016, Symsoft entered into agreements with SAP SE, Ericsson, and CITIC Telecom to detect threats and protect mobile networks from fraudulent messages.
Anam’s Assure platform is used for securing SMS traffic. The Assure platform enables newer streams of revenue flow for mobile operators by providing them with the filtering technology. The Anam SMS firewall allows operators to control, detect, and protect SMS traffic. To cope with the advanced technologies, the company is significantly investing in Research and Development (R&D), and it recently launched a new R&D board in Dublin. Anam primarily focuses on inorganic strategies, such as partnerships, agreements, and acquisitions. In 2016, Anam partnered with Tata Communications to combat SMS spam and grey routes. Under the partnership, both the companies are expected to safeguard SMS traffic and create new opportunities for mobile operators to send large volumes of A2P messages.
“Asia Pacific (APAC) region is expected to witness the highest growth rate in the SMS firewall market.”
APAC is expected to have the highest growth rate during the forecast period, as MNOs and telecom operators in this region are extensively adopting SMS firewall solutions to safeguard their mobile networks from SMS spam traffic. APAC is an emerging region for the SMS firewall market, and China, Japan, India, and Australia are the major countries in this market. Due to the massive mobile subscriber base, enterprises in the APAC region are becoming more competitive and focusing on offering better security services in the text messaging segment. The major factors that are driving the adoption of SMS firewall solutions in the APAC region include the increasing use of A2P messages across various industry verticals, such as banking, finance, eCommerce, and travel, and the growing enforcement of government regulations on the text messaging segment.
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