Increasing purchasing power of consumers led by robust growth in the Indonesian economy, and the rising middle class consumers are fuelling growth in the Indonesian Spirits sector. Of all the markets, Specialty Spirits is the largest in both value and volume terms, while Whiskey is forecast to register the fastest growth in value terms during 2016-2021. On-trade transactions accounted for the largest volume share in the distribution of Spirits in the country. Glass is the only package material used in the sector. Asoka and Topi Miring are the leading brands in the Indonesian Spirits sector.

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What else is contained?
• Market data: Overall market value and volume data with growth analysis for 2011-2021.
• Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
• Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
• Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope
• Of the eight markets, Specialty Spirits was the largest in value terms, in 2016
• Whiskey is expected to grow the fastest during 2016-2021
• The per capita consumption of Spirits is lower in Indonesia compared to global and regional levels
• On-trade transactions accounted for the largest volume share in the distribution of Spirits
• Asoka is the leading brand by volume in the Indonesian Spirits sector
• Glass is the only package material used in the Indonesian Spirits sector.

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Reasons To Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
• Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

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