Adhesion promoters, also known as coupling agents are used for improving the adhesion durability between substrate and coatings by the formation of strong adhesive or irreversible chemical bonds. It works in either of the three ways, that is, as a primer between the substrate and subsequent coatings, as a primer between coatings layers, or as an additive to the paint or ink. Substrates can be plastics & composites, rubber, glass, and metals. Additionally, adhesion promoters provide mechanical strength to the substrate. They are beneficial for low surface energy products and in extreme high and low-temperature environments.
Rising demand for polymer & composites from the construction industry, especially from emerging economies, is expected to drive the adhesion promoter market during the forecast period . Increasing demand from the automotive industry for applications of paints & coating and tire labeling is further expected to boost the adhesion promoter market to a large extent over the forecast period. Additionally, wide applications of rubber in wires & cable, profile & hoses, tires & tubes, and belting are expected to boost the demand for adhesion promoter in the rubber industry.
Moreover, adhesion promoter application as a paint additive is expected to boost the adhesion promoter demand to a large extent in the paint industry. Furthermore, packaging industry is expected to show high demand for adhesion promoter in a printing application, where the surface is coated with adhesion promoter for effective adhesion of inks.
However, environmental concerns related to some adhesion promoters and stringent rules & statutory norms by governments are expected to restrict the growth of adhesion promoter to some extent.
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Market Segmentation
The global adhesion promoter market is segmented based on form, type, application, end-use industry, and region.
On the basis of the form, the global adhesion promoter market is segmented into liquid form and spray form. Spray forms of adhesion promoter are expected to show rising demand in automotive, construction, and aerospace industry owing to its ease of handling over the forecast period.
On the basis of the type, the global adhesion promoter market is segmented into silanes, maleic anhydride, chlorinated polyolefins, titanate & zirconate, and others. Silanes are expected to lead the global adhesion promoter market under type category due to growing application in paints & coatings, rubber, and plastic & composites. However, maleic anhydride is also expected to show rising demand during the forecast period 2018-2023.
On the basis of the application, the global adhesion promoter market is segmented into plastic & composite, paints & coatings, ink, rubber, metals, glass, and others. Plastic and composites are expected to drive the global adhesion promoter market under application category due to growing use in the construction industry.

On the basis of the end-user industry, the global adhesion promoter market is segmented into construction, automotive, aerospace, paints & coating, packaging, and others. The construction industry is expected to have the major end-use application of adhesion promoter and is expected to lead the market during the forecast period.
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Regional Analysis
The global adhesion promoter market is spanned across five regions namely Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. Asia Pacific is expected to be the major market for an adhesion promoter, followed by Europe due to growing demand from the construction and automotive industry. The Middle East & Africa is expected to show rising demand for adhesion promoters due to growing construction industry. North America is expected to show the steady demand for adhesion promoter over the forecast period. Latin America is expected to show a moderate growth due to the ongoing constructions activities in Brazil and Mexico.
Competitive Analysis
Some of the key players in the global adhesion promoter market are BASF SE (Germany), Bodo Möller Chemie GmbH (Germany), Eastman Chemical Company (U.S.), Arkema SA (France), Air Products and Chemicals, Inc. (U.S.), DowDuPont Inc. (U.S.), AkzoNobel NV (Netherlands), Evonik Industries AG (Germany), Momentive Performance Materials Inc. (U.S.), Dow Corning Corporation (U.S.), 3M (U.S.), ALTANA (Germany), and Rust-Oleum (U.S.)
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