The voice of the customer is a research method in business and information technology to describe the needs and requirements of their customers. Artificial intelligence and automation are increasingly release new and interesting types of VOC data that is more applicable for decision makers.

Companies use VOC to visualize the gap between customer expectations and their experience with the business.

There are some techniques in VoC to connect and engage with customers at every touch point in the customer journey. This technique helps you:

1.Spot early warning and potential brand crisis

2.Increase customer retention

3.Serve your customers with what they really need

These are some techniques that are keep our focus on that to help retain customers at your business.

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1.Customer interviews for VOC
Customer interviews are one of the techniques to collect VoC data. You can choose either a particular customer or for a group of customers with some quality or performers measure.

2.On-Site Customer Survey
On-site Customer surveys help you in understanding your customers and addressing the issue they face.

3.Live Chat with customer
On-site chat is used to collecting real time customer feedback and reducing the possibilities of your customers feeling unsatisfied. The use of live chat is not only to listen to customers complaints.It's a tool to capture the Voice of customer data.

4.Social Media platform
Social Media is a platform to communicate with your customers. It has direct and real time conversation with the people using your product or service.

5.Off-Site Survey
Off site survey is an another method to capture the voice of customers. Although this may not be a popular method for large business setups. It's may used by medium size businesses when conducting customer research.

6.Email Surveys
You can send emails to particular customer for the entire target.You also have to ask for feedback as response to your email.

A Successful voice of customers will give you with all the insights that you will need to understand customers preferences, problems and complaints. You have to put these insights into action and then identify and respond to improve customers satisfaction and needs.
This article originally posted on Understand Voice Of Customer Before You Regret