November 29, 2018: The global oral hygiene market is set to witness a higher CAGR of 3.29% during the period 2018-2022. Dental health is basically, a matter of superior dental conditions. Dental conditions primarily include good eating habits, regular dental check-ups and use of fluoride. Teeth vary in size and shapes. Incisors, canines, molars and premolars form the dental components of a human jaw. Since, dental hygiene is a basic issue, as the mouth comprises bacteria that could damage teeth and gums. Plaque is a serious dental problem that leads to periodontal disease.

The oral hygiene market is highly driven by rise in dental care, patient awareness and availability of medical technology. Use of advanced devices and equipment for dental surgery and flossing is likely to propel the market growth in the forecast period.

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Oral hygiene is gaining much traction due to patient inclination towards preventive healthcare diagnosis. The market is also stimulated by consumer demand for dental care products such as denture care, whitening strips and mouthwash.

Product segmentation for oral hygiene market includes unwaxed floss and waxed floss. Waxed floss is a leading segment due to consumer demand and spending capacity.

Geographical segmentation for oral hygiene market include North America, South America, Europe, Asia-Pacific, Middle East and Africa. Asia-Pacific regions account for a significant market share in the forecast period. Factors such as enhanced medical infrastructure, availability of specialists and consumer demand is likely to propel the market growth during the forecast period.

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North American and European markets are likely to grow at a significant pace due to availability of specialized dental surgeon and increase in demand for oral hygieneing. Inclination towards preventive oral healthcare measures and rise in consumer awareness is driving the oral hygiene market during the forecast period. The key players in the oral hygiene market include Colagte-Palmolive, Procter & Gamble, Sunstar Suisse, Dr. Fresh, DenTek, Lion, Water Pik, Shantou Sanjiao and Perect.

About Oral Hygiene
The oral hygiene market is moderately concentrated due to the presence of numerous international and regional players. Key oral hygiene vendors focus on improving the brand value through extensive R&D, due to the capital-intensive nature of the dental healthcare market. The products offered by the vendors vary in terms of features such as price, quality, innovations, and regulatory compliances. Also, the rising number of regional players will boost the gap of price and factor differentiation. Based on product type the market can be segmented into primary oral hygiene products and secondary oral care products. The primary oral hygiene product segment accounts for major shares in the dental healthcare market due to the high penetration of oral care products such as toothbrush, toothpaste, and replacement heads. The continuous evolving tastes and preferences of the consumers is encouraging the vendors to develop upgraded and improved products.

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