Introduction of different types of footwear for various purposes in order to maintain the well-being and lifestyle is driving the footwear industry globally. Technological advancement in footwear industries has led the manufacturers to manufacture good quality products to fulfill the growing requirement of consumers. Adoption of high-end quality raw material and using of machines in order to produce precise and accurate products for the comfort of consumers has led the consumers to spend more on footwear.
Rising concern towards fitness and increasing health consciousness among the population in urban regions are some of the key factors which are swelling the demand for athletic footwear. Growing economies across the globe has started various initiatives such as investments and regulations in order to provide quality goods to consumers to minimize the risk of diseases.
Further, growing infrastructure facilities in developing nations and positive growth of GDP along with rise in personal disposable income are attracting more consumers towards athletic footwear. Availability of strong distribution channel and ease of availability of athletic footwear at online stores are likely to upsurge the demand for athletic footwear in near future. Moreover, footwear manufacturers are focusing on quality and cost effective athletic footwear which are durable and comfortable for the consumers. These advantages of athletic footwear are expected to bolster the market in near future. Likewise, adoption of latest 3-D printing technology by the shoe manufacturers in order to manufacture shoes in less time and with enhanced quality is the key factor for the growth of athletic footwear market over the forecast period i.e. 2016-2023.
Market size and forecast
The global athletic footwear market was valued at USD 75.2 Billion in 2015 and is projected to reach a value of USD 115.6 Billion by 2023. Further, the market is anticipated to register a CAGR of 2.3% over the forecast period i.e. 2016-2023. The demand of athletic footwear is expected to rise on the back of factors such as growing popularity of various games and rising concern towards health and fitness in urban regions across the globe.
The demand for sports shoes is predicted to witness a significant growth in near future owing to rising gym and sports infrastructure in urban regions across the globe. However, the running and walking shoes segment accounted the largest market share of 40.2% in 2015 on the back of concern towards health and fitness. Asia-Pacific region is estimated to lead the global market for athletic footwear and is expected to register the maximum growth over the forecast period i.e. 2016-2023.Rising sports infrastructure across the region, rising populations and growing concern towards fitness, positive GDP figure which leads to increase personal disposable income, availability of branded athletic footwear on account of huge distribution channels and shifting of footwear manufacturing industries owing to availability of low cost labor and raw material are some of the factors which is expected to pave the market of athletic footwear across the region of Asia-Pacific in near future.
On the other hand, Europe and North-America collectively accounted the largest revenue share in 2015 and is expected to continue their dominance over the forecast period i.e. 2016-2023. The demand for athletic footwear in both the regions are swelling on the back of factors such as presence of huge brand players, reduction in import duties which is reducing the cost of footwear as compared to the imported footwear cost and growing gym and sports infrastructure on account of rapid urbanization.
Growth Drivers and challenges
Increase popularity of sports among the population in urban regions has accelerated the demand for athletic footwear. Rise in gross disposable income in growing economies, rapidly spreading awareness towards health and fitness, increasing sports facilities in growing economies across the globe and shifting of consumer towards innovative, comfortable and affordable products are some of the factors driving the market for athletic footwear across the globe.

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