The UK beer market is estimated to grow at a CAGR of around 2% during the forecast period. The country has a population base of 66 million and around 82% of the population is above 15 years. As per WHO, alcohol consumption per capita has decreased slightly from 12.3 liter in 2010 to 11.4 liter in 2016, still higher than the European Union average. The country has a subnational written national policy related to alcohol. The country has excise duty on wine, spirit, and beer. The minimum age to drink beer, spirit, and wine in the country is 18. 26.6% of the people were abstainers in the country in 2016 with 11% lifetime abstainers whereas 15.6% had not to drink alcoholic beverages from last 12 months.
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Currently, there is a wide range of flavors available for use in spirits, beer, cider and wine. Furthermore, the UK beer market consists of several players that are manufacturing and marketing various types of alcoholic beverages to cater to a wide range of customers from around the globe. The key players that are active in the market include Carlsberg A/S, Diageo PLC, Suntory Holdings Ltd., and Anheuser-Busch InBev SA/NV. These players adopt various strategies in order to remain competitive in the UK market.
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Some of the strategies followed by market players include mergers and acquisitions, product offering expansion, geographical expansion, and partnerships and collaborations. For instance, In May 2019, Asahi group Holding Ltd., announce that Asahi Europe, Ltd. a subsidiary of Asahi completed the acquisition of the premium beer and cider business of Fuller, Smith and Turner PLC (UK) that operates pubs, hotel, and premium beer and cider business. With this acquisition, the company has expanded its current product line.
UK Beer Market Segmentation
By Type
• Lager
• Ale
• Others
By Category
• Regular Beer
• Premium Beer
By Packaging Type
• Glass Bottles
• Cans
• Others (Plastic Bottles)
Company Profiles
• Anheuser-Busch InBev
• Carlsberg Breweries A/S
• Diageo PLC
• Freixenet S.A.
• Groupe Castel
• Gruppo Campari
• Halewood International, Ltd.
• Heineken Holding N.V.
• Pernod Ricard SA
• The Warsteiner Group

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