Italy beacon technology market is anticipated to grow at a significant growth rate during the forecast period. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. Moreover, increasing focus on the smart city projects is also leading to an increased demand for products based on beacon technology; thereby, augmenting the market growth.

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Further, numerous start-ups including GiPStech and Nextome, among many more have emerged in the country. GiPStechis a spin-off company of the Universitàdella Calabria. The start-up company develops indoor tracking and localization technology that is precise up to 1 meter and does not need expensive installing infrastructure. As of 2019, the company has received funding close to $1.0 million. Whereas, Nextome, based in Bari, Italy was established in March 2011 and offers sub-meter accuracy indoor positioning software developing kit (SDK) for companies and third-party developers. The company’s indoor positioning and navigation system using both, shelves smartphones such as iPhone or Android; and Apple, compatible iBeacons in existing infrastructure. The accuracy of its systems goes up to 1 meter. These startups have developed proprietary technologies including geomagnetic fingerprinting, radiofrequency mapping, inertial engine, and sensor fusion in the country.

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Italy beacon technology market is segmented on the basis of beacon protocol, location technology, and application. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others. Retail sector is estimated to dominate the market over the forecast period. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic. The retailers are realizing the benefits of location-based analytics services and increasingly deploying it at their stores. Thereby, augmenting the segmental business growth.

Italy Beacon Technology Market Segmentation

By Beacon Protocol
• iBeacon
• Eddystone
• AltBeacon
• Others (GeoBeacon)

By Location Technology

• Bluetooth Low Energy (BLE)
• Wi-Fi
• Ultrasound
• Others (Combined Technology)
• by Application
• Retail
• Healthcare
• BFSI
• Logistics and Warehouses
• Others (Travel, Tourism & Hospitality)

Company Profiles

• Accent Advanced Systems, SLU
• Apple Inc.
• BlueCats
• Cisco Systems, Inc.
• Estimote, Inc.
• GeLo, Inc.
• Glimworm Beacons
• Google LLC
• Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)
• Kontakt.io
• Leantegra Inc.
• Osram Licht AG
• Qualcomm Inc.
• Sensorberg GmbH
• Sensoro Co., Ltd.
• Signal 360, Inc.

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