The Germany digital signage market is estimated to grow at a CAGR of 7.3% during the forecast period to reach $1.6 billion in 2025 from $970 million in 2018. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices, well-developed electronics manufacturing sector, and increased focus on the technological advancements in electronics. A significant market for digital signages can be expected in Germany due to the high adoption of digital screens by restaurants, fast-food chains, commodity showrooms, and many others for the display of the required information. The digital signage market in Germany is gaining momentum due to digital transformation in the banking sector. Several German banks, such as Commerzbank and Deutsche Bank are among the leaders in digitalization.

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The Germany digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

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Germany Digital Signage Market Segmentation

By Component Type

• Hardware
• Software

By Product

• Standalone Display
• Video Wall

By Application

• Commercial
• Industrial
• Infrastructural
• Others (Institutional)

Company Profiles

• ACRELEC Group
• AOPEN Inc.
• Barco NV
• BenQ Corp.
• Christie Digital Systems USA, Inc.
• Daktronics, Inc.
• Delta Electronics, Inc.
• Exceptional 3D, Inc.
• Intel Corp.
• Intuilab SAS
• LG Electronics Inc.
• Navori SA
• NEC Corp.
• Panasonic Corp.
• Planar Systems, Inc.
• Samsung Electronics Co., Ltd.
• Scala, Inc.
• Sharp Corp.
• Sony Corp.

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