Customer Experience Management (CEM) market is expected to register significant growth over the forecast period. CEM focuses on creating a differentiated experience at various touchpoints that the customer chooses to interact with the company. The growing traction of cloud-based customer experience management among various companies has surged the growth of customer experience management market. The key factor propelling the growth of the CEM market is the increasing focus of various organizations to retain their customers by providing enhanced customer experience across various channels. Customer experience management enables the organizations to strengthen brand presence, increase customer loyalty and reduce customer churn, thus, resulting in the market growth of the market.

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The customer experience management market is segmented on the basis of deployment and end-user. Based on deployment, the market is further classified into on-premise and on-demand deployment. Based on the end-user, the customer experience management market is segmented into telecom & it, energy and utilities, retail, manufacturing, healthcare, BFSI, and others (retail).

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MarketSegmentation
•
ByDeployment
On-PremiseDeployment
On-DemandDeployment

ByEnd-User

Telecom&IT
Energyandutilities
Manufacturing
Healthcare
BFSI
Other (Retail)
REGIONALANALYSIS

•
NorthAmerica
US
Canada
Europe
UK
Germany
Italy
Spain
France
RestofEurope
Asia-Pacific
China
India
Japan
RestofAsia-Pacific
Rest of the World

• COMPANYPROFILES

AdobeSystem, Inc.
Avaya, Inc.
CATechnologies, Inc.
Clarabridge, Inc.
Freshworks, Inc.
GenesysTelecommunicationsLaboratories, Inc.
IBMCorp.
Medallia, Inc.
NICESystems, Inc.
NokiaCorp.
OpenTextCorp.
OracleCorp.
Qualtrics
SAPSE
SASInstitute, Inc.
SDLPLC
SitecoreHoldingIIA/S
TechMahindra, Ltd.
VerintSystem, Inc.
Zendesk, Inc.

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