The ASEAN e-commerce retail market is expected to grow significantly during the forecast period (2018-2023). The ASEAN market has been driven by some pivotal factors such as increasing internet and smartphone users, inexpensive workforce in majority of the countries and less cost for investment in capital expenditure. The use of internet and smartphone have been increased significantly in the ASEAN countries which gives the larger target market to the e-commerce companies. Whereas the major countries in the region such as Malaysia and Singapore have well established infrastructure which enables the e-commerce market players to expand their market and explore new opportunities in the ASEAN countries. The infrastructure of ASEAN countries is also improving and is expected to create opportunities for the e-commerce industry. The e-commerce industry of ASEAN region is expected to grow significantly due to cohesive government policies, inexpensive capital expenditure and workforce. It also provides wider scope for forward as well as backward integration for companies in the region. Growing population of potential customers and rising online sales provide considerable potential to the e-commerce retailers.
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However, underdeveloped infrastructure in majority of the countries and cost for reverse logistics are concern for the market. Political instability in some countries such as Cambodia, Myanmar and Vietnam effects the operations of e-commerce retailers. The under developed infrastructure of many countries in the region also restricts the companies in expanding its reach and connectivity to different areas. One of the major issues which always arises with the e-commerce companies includes cost for reverse logistics which affects the e-commerce retail market.
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ASEAN E-Commerce MARKETSEGMENTATION
BY DEVICE USED
11STREET (CELCOMPLANETSDN. BHD)
JIB COMPUTER GROUP
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